Cheer for lovers of craft beer


Carlsberg has launched Brooklyn Brewery’s first South-East Asian flagship outlet in Resorts World Genting. It is located at High Line Rooftop Market in SkyAvenue.

CARLSBERG Malaysia has given craft beer lovers another reason to rejoice with the launch of Brooklyn Lager and Brooklyn East IPA draught beers at Resorts World Genting.

Located at the heart of High Line Rooftop Market in SkyAvenue, one of the latest dining attractions at Resorts World Genting, the Brooklyn Bar lays claim to fame as the first Brooklyn flagship outlet in South-East Asia.

It is also one of a handful of Carlsberg outlets in Malaysia offering the taste of exquisitely crafted brews from Brooklyn Brewery straight from the tap.

This marks the latest partnership between Carlsberg Malaysia and the award-winning Brooklyn Brewery in New York City to offer draft versions of signature craft brews to local beer connoisseurs.

Brooklyn Brewery president Robin Ottaway, who was on his first official visit to Malaysia, recently launched Brooklyn Bar at High Line Rooftop Market.

Joining him were Carlsberg Malaysia managing director Lars Lehmann and Resorts World Genting leisure and hospitality executive vice-president Datuk Edward Holloway.

“Since the launch of Brooklyn Brewery’s beers in our brand portfolio, we have seen many new fans among craft beer drinkers.

“And now, the introduction of Brooklyn draught will allow them to enjoy award-winning craft beer straight from the tap at their favourite bar or bistro.

“We are proud to partner with Resorts World Genting to serve Brooklyn’s craft brews 6,000 feet up in cool mountain air. We have literally raised the bar for craft beer lovers in Malaysia,” said Lehmann.

The award-winning Brooklyn Lager is amber-gold in colour and displays a firm malt centre supported by a refreshing bitterness and floral hop aroma.

The beer’s aromatic qualities are enhanced by dry-hopping, the centuries-old practice of steeping beer with fresh hops as it undergoes a long, cold maturation after fermentation.

The result is a wonderfully flavourful beer – smooth, refreshing and very versatile with food – deserving of its 2018 World Beer Cup Gold Medal.

To find out more about Brooklyn Lager and Brooklyn East IPA, visit www.carlsbergmalaysia.com.my or www.facebook.com/CarlsbergMalaysia.

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Metro , Northern Region , beer

   

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