BOOST Malaysia and Boost Indonesia have joined hands to help victims of the recent tsunami, off the Sunda Straits in Indonesia, that claimed over 400 lives and injured thousands.
Both the digital financial service providers, which are part of the Axiata Group, set up channels within their respective apps for users to send donations to help communities impacted by the tragedy.
Boost Malaysia users will find the Indonesia Tsunami Relief tile listed in the donations section, where they can contribute to the fund, within the Boost app.
Boost Indonesia users, on the other hand, will be able to donate by going to the home screen within the BoostPlay app.
All proceeds collected in Malaysia and Indonesia will be channelled via Boost’s Indonesian office to social and humanitarian aid foundation Aksi Cepat Tanggap (ACT) as well as fast moving consumer goods distributor Mitra Karsa Distribusi (MKD) and used for relief work in the stricken region.
“The tragic events in Indonesia saddened the world and there are many people in Malaysia who want to contribute to humanitarian efforts.
“As a regional business, we have the infrastructure in place in Malaysia and Indonesia to make a positive difference to victims of this tragedy.
“We want to assist in any way we can so we’ve partnered with ACT and MKD to ensure donations collected are put to the best use possible for the victims,” said Axiata Digital Services chief executive officer Mohd Khairil Abdullah.
Boost Malaysia is a homegrown e-wallet with nearly 3.5 million users.
Donations are a long-standing feature within the app where users can channel their contributions directly to their preferred charities and funds. Currently there are 17 bodies listed in-app which are part of Boost’s #DoGoodWithBoost initiative.
“Through Boost, which can be downloaded on iOS and Android devices, users are free to contribute as much as they want to ACT’s relief efforts.
“Additionally, regular Boost users would have noticed that they can also easily donate their cashback earned from our signature Shake reward that they get after every transaction. All donations made through Boost go directly to ACT,” said Mohd Khairil.
To keep updated on Boost’s Indonesia Tsunami Relief fund, follow the #DoGoodWithBoost hashtag on social media.