All smiles at direct-from-farm sale


(From left) Ishak, Ahmad, Habibah and Dr Afif showing the produce sold at the ‘direct-from-the-farm’ sale.

(From left) Ishak, Ahmad, Habibah and Dr Afif showing the produce sold at the ‘direct-from-the-farm’ sale.

IT was a win-win situation for both consumers and farmers at the direct-from-the-farm sale by Federal Agriculture Marketing Agency (Fama).

The three-day event at Mydin Mall Bukit Mertajam, Penang, saw droves of people making a beeline for the fresh produce offered at reasonable prices.

Fama chairman Ishak Ismail said the prices of produce sold at the event were about 5% to 20% lower than the prices elsewhere, thus benefitting consumers.

“Farmers also stand to gain better profits of between 30% and 50% as they need not go through wholesalers to sell their produce,” he said at the recent launch of the event by state Agriculture, Agro-based Industry, Rural Development and Health Committee chairman Dr Afif Bahardin.

Ishak said that based on statistics till Oct 31 this year, ‘direct-from-the-farm’ programmes were held 342 times, drawing 557 farmers nationwide.

The farmers have netted a sales value of RM1.75mil so far this year.

“We are expecting the sales value to touch RM1.9mil by the end of this year,” he added.

Ishak also urged the state government to provide new sites for Fama to carry out similar programmes to benefit more consumers and farmers in Penang.

He said the programme kicked off in Kuala Lumpur earlier in the year before moving to Penang and other states.

Also present were Fama director-general Datuk Ahmad Ishak and Penang Fama director Habibah Sulaiman.

Dr Afif thanked Fama for organising the programme in Penang, adding that the event at Mydin Mall Bukit Mertajam drew farmers and entrepreneurs from seven states including Penang.

“The state welcomes and supports initiatives to increase productivity and products from the existing farms in Penang.

“We are in discussions with Fama to create a one-stop centre for farmers to market their products,” he said.

Northern Region , Fama