A platform for Sabahan SMEs to excel in halal exports


  • Metro News
  • Thursday, 29 Nov 2018

SMALL and Medium Enterprises (SMEs) in Sabah are urged to leverage on Malaysia International Halal Showcase (MIHAS) 2019 to push the sales of their products or services overseas.

This was the message shared at Export Day Sabah 2018 held recently at the Pacific Sutera Hotel in Kota Kinabalu, Sabah.

Malaysia’s Halal industry continues to lead the Global Islamic Economy Indicator for the fifth year in a row.

Much of this has to do with the conducive ecosystem in Malaysia that promotes the growth of companies in halal industries. In addition, Thomson Reuters projected in its latest State of The Global

Islamic Economy Report 2017/18 that the potential size of the Muslim market will reach USD 3.081trillion by 2022, indicating a strong demand for halal products and services around the world. This poses a huge opportunity for Sabahan SMEs.

In enhancing Sabahan SMEs’ awareness on MIHAS, which will take place from April 3 - 6 2019, the trade fair’s organiser Malaysia External Trade Development Corporation (Matrade) organised a series of talks at Export Day Sabah 2018.

Among the topics highlighted were opportunities for Sabahan companies at MIHAS, export strategies, market insights and many more.

An information booth to register Sabahan SMEs’ participation in MIHAS 2019 was also set up.

After more than a decade, MIHAS has become a yearly awaited grand network session amongst the halal-certified and trade-ready companies, buyers, leading brands, manufacturers, distributors and high quality suppliers towards building positive relationships which is a key in doing business in Southeast Asia.

Taking this into account, Sabahan companies must leverage on the platform to grow their business beyond Malaysia.

Other than business meetings, MIHAS 2019 will offer Sabahan SMEs quality networking and learning opportunities through spacious and improved experiential zones and industry-renowned for a as well as talks by experts from various halal industries.

Through these activities, Sabahan companies will be able to maintain their competitive edge in global standards.

MIHAS 2019 will also feature a highly effective sourcing platform called International Sourcing Programme that has since 2005, recorded over USD 4.4 billion in cumulative trade for its participants.

Other programmes include seminars and conferences to be held concurrently with the exhibition.

Some of these key programmes include Matrade Trade Talk and Halal Trade Finance Conference.

The programmes will be organised in partnership with organisations such as the government agencies, banking association, business chambers, trade associations, universities, media and information firm.

Around 1,000 companies are expected to participate in MIHAS 2019 and Sabahan SMEs keen to know more about MIHAS, can log on to www.mihas.com.my or visit MIHAS social media channels (Facebook, Twitter, Instagram and LinkedIn).


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