BOUTIQUE bakery chain BreadTalk recently opened its concept store in Avenue K Shopping Mall in Kuala Lumpur.
The new concept store joins some 800 Breadtalk shops all around the world.
“Over the years, Breadtalk has been expanding globally, and recently obtained the halal certificate,” said UML Lifestyle Sdn Bhd executive director Freddie Lee.
UML Lifestyle is the appointed master franchisee for BreadTalk and Toast Box Malaysia, both under BreadTalk Group Ltd.
“We want to excite the market with our new concept store which strives to meet modern consumer demands,” Lee said.
One of the key features of the concept store is its open kitchen, emphasising the objectives of BreadTalk’s masterchefs in providing transparency and insight into their bread-making process.
“These days, people are curious about what they eat, whether it is safe to consume or not.
“That is why we implemented glass walls for our kitchen, so that our customers can see and enjoy their bread in peace.
“Our most popular product on the menu is the Golden Lava Mini Croissant and Floss Bun,” he said.
More than 100 types of breads and cakes priced from RM2 onwards are available at the concept store.
Lee said there were plans to open three more concept stores in Plaza Low Yat, IOI Mall Puchong and klia2 before the year end, and another three stores next year, including its first flagship store at Star Boulevard in the second quarter of 2019.
The BreadTalk concept store, which operates from 8am to 10pm daily, is located at Level C of the mall, opposite the exit to KLCC LRT station. — By NUR SITI A’ISYAH AZIZ