TESCO Stores (M) Sdn Bhd has kicked off three programmes in conjunction with the “Tesco School Shop” campaign for the back-to-school season at Kepong Village Mall, Bandar Sri Menjalara.
The campaign will feature many exciting activities for 500 schoolchildren from 11 Tesco-adopted schools as well as offer parents affordable school necessities.
Among the adopted schools are SK Bandar Utama Damansara 4, SMK Kepong, SMK Segambut and SMK Vivekenanda.
Tesco Malaysia corporate service director Azliza Azmel said to help parents manage their expenses, Tesco is bringing back for a second year the A-Plus school starter set, starting from RM35 per child which includes primary school uniforms, socks and shoes.
The starter set, along with a new range of school bags and stationery, can be found at the one-stop Tesco School Shop available at all Tesco stores until Dec 5.
During the launch, Tesco announced its collaboration with Unilever Malaysia on the Tesco-Unilever Back to School Fund, which starts today and ends on Dec 5.The fund aims to raise RM100,000 to help underprivileged students from 11 schools.
“All our customers need to do is purchase RM30 worth of Unilever Home and Personal Care products and RM1 will be donated to the fund to assist deserving students’ school preparations, with the budget of RM200 per student,” said Azliza who was clad in a school uniform.
To engage with the 500 students during the school holidays, Tesco also collaborated with Pintar Foundations to launch its Junior Smart Shopper programme to teach them how to be smarter consumers.
The students will learn about price comparisons, planning and budgeting as well as healthy eating habits.
Until tomorrow, Tesco will provide buses for the schoolchildren and their teachers to go to Tesco stores near their respective areas to join in the activities.
Tesco Malaysia’s Back to School Roving teams will be going to 72 locations around the Klang Valley and the northern and southern regions of Malaysia to hand out back to school leaflets and vouchers until Nov 24.