THE Franchise International Malaysia (FIM) Exhibition 2019 aims to bring together key local and international players from the franchise industry, to showcase their products and provide business opportunities.
The event will be hosted by the Domestic Trade, Co-operatives and Consumer Affairs Ministry and the Malaysia Franchise Association (MFA).
“We are targeting local and international franchisees and also potential international franchisors,” said FIM chairman Amran Shah Idris.
“Being the largest annual franchise event in South-East Asia, FIM provides the best platform to support the Government’s effort in nurturing franchise entrepreneurs,” said MFA secretary-general Mohamad Shukri Salleh.
He said 140 booths would be available, with 12,000 visitors expected to attend the exhibition next year.
A total of RM400mil in franchise investment is expected during the event, which will be held from April 5 to 7 next year at Kuala Lumpur Convention Centre.
The event will see exhibitions, conference with international participants, workshops and segments that cover topics such as “buying mission” that was introduced last year.
Amran said “buying mission” meant holding engagement sessions with potential franchisors who aim to sell outside.
He said there were 61 brands in 65 countries, including Mary Brown, Nelson, Global Art and Aquanano, which are all registered as franchisors in Malaysia.
Amran added that Malaysia’s unique take on franchising in the country was the only one in the world whereby all franchisors must register their business under the Malaysia Franchise Act 1998 to sell the franchise in the country.
“There are no laws like this anywhere else in the world, others mostly cover laws on business and franchise,” he said.
The FIM exhibition last year saw 122 booths with exhibitors from countries such as the United States, Australia, Canada, the United Kingdom, Saudi Arabia, South Korea, China, Japan, the Philippines, Singapore and Thailand, with food and beverages being on top in terms of investments with 40% success.
“We have already held an exhibition this year in mid-April and that was a huge success,” said MFA president Datuk Radzali Hassan.
“It’s common to see international brands in this country, like Starbucks, McDonald’s, but we want to help local franchises to reach international markets too,” said Radzali.
He said they hoped to expand advance homegrown businesses to Asean, developing and developed countries such as Japan and European countries.
“We would not be able to bring them to the international level without the help of the Government and other agencies that continue to support us,” he said.
FIM 2019 is the only franchise exhibition and conference programme organised in Malaysia and is fully supported by the World Franchise Council (WFC), Asia Pacific Franchise Confederation (APFC) and the Malaysia External Trade Development Corporation (Matrade).
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