Mobile initiative to drive home importance of healthy gut

  • Metro News
  • Monday, 19 Nov 2018

(From left) Vitagen Malaysia marketing manager Yap Jay Queen, Dr Raja Affendi, Poh, Vitagen Malaysia deputy general manager Ng Tuck Hong, Nutrition Society of Malaysia chairman Dr Tee E Siong and Vitagen Malaysia senior brand manager Nordina Baharum with the Vitagen Digestive Health-On-Wheels truck.

WE OFTEN forget to take time to understand how to care for our gut health, which is why Vitagen has taken the initiative to share its expertise and knowledge with its new Digestive Health On-Wheels education initiative.

The campaign will feature a truck outfitted with educational information on probiotics – Lactobacillus acidophilus and Lactobacillus paracasei – which are good bacteria that provide various digestive health benefits when consumed in sufficient amounts.

There will be gastroenterology nurses and nutritionists to provide the public with an analysis of their gut health and advice on how to improve it.

At the 30 locations, the public can obtain their digestive health screenings from nutritionists, receive counselling and stool-test kits from gastroenterology nurses and learn how to stay fit by fitness consultants.

The truck will also showcase the latest findings of the UKM Medical Centre (PPUKM) study and have interactive digestive health games, product samplings and promotional products for sale.

“The Vitagen Digestive Health On-Wheels is the first-of-its-kind mobile initiative created to educate consumers in a more creative and engaging manner.

“Vitagen is doing this to create awareness about the importance of probiotics for a healthy gut, which is essential for overall health as

the latest findings by PPUKM have confirmed,” said Vitagen general manager Poh Eng Lip.

With more studies identifying the gut as our second brain, it is important for people to realise

that the gut is critical to overall wellbeing and knowing how to care for it helps to alleviate many health problems, he added.

“A simple way to achieve a healthy gut to boost immunity, mental clarity and even our mood is the regular consumption of probiotics in the form of Lactobacillus acidophilus and Lactobacillus paracasei,” Poh elaborated.

The PPUKM clinical research led by its consultant gastroenterologist Assoc Prof Dr Raja Affendi Raja Ali has shown that the Lactobacillus acidophilus and Lactobacillus paracasei probiotic strains have a positive impact on gut health and immune system as about 70 to 80% of the immune system is found in the gut.

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