IT WAS an app-solutely intense business proposal battle for six teams of Axiata’s Young CEO Development Programme (YCDP) as they competed in the final round of its Regional Business Challenge.
Ultimately, the team led by Ng Siaw Sanz, 25, of Cohort 2 won with “PorMo” – a promotion aggregator mobile application concept specially developed to target the Thailand market.
The PorMo app, which means “promotion” in Thai, lets users discover deals and discounts around them to find the best bargains.
“We decided to enter the Thailand market as a promotion aggregator because people there love promotions and are willing to go the extra mile to get the best deals.
“There is an opportunity for us to tap into the market as a promotion aggregator and deliver a seamless discount search for the Thais,” added Ng, a management trainee.
Working alongside a group of 21 people, Ng said they won as a result of their cooperation and hard work.
“I’m really grateful to meet all of the amazing people here because they are the reason behind this victory,” she said.
“It has definitely been tiring because all of us have our own jobs, while some are still studying.
“It was not easy to get everyone together but I am happy because we succeeded as a team and everyone enjoyed the process,” said Ng, who also took home the Most Promising Young CEO Award of Cohort 2.
The first runner-up title went to Company 1 from Cohort 1 with their proposal for an e-wallet targeting the agriculture segment in Nepal.
“It was quite unexpected and I am grateful to all my colleagues and friends who went through this programme with me,” said Daryl Yong Wai Kit, 26, who headed the team.
They were tasked to find out and create a go-to market strategy to enter the Nepal market.
“We went there to do market validation and to find out what were the customers’ problems.
“We discovered the agriculture segment of Nepal had big opportunities to be tapped into. Our focus was to highlight issues that can be resolved by creating a relevant e-wallet,” added Yong, an associate economist who was also named the Most Promising Young CEO of Cohort 1.
Ng and Yong were part of the 131 young talented Malaysians from two cohorts who graduated from YCDP at Aloft Hotel, Kuala Lumpur.
Organised by Axiata Young Talent Programme (AYTP) in collaboration with Boost, the 12-week-long challenge concluded with the graduates presenting the outcomes of the Regional Business Challenge.
Throughout the competition, participants were exposed to critical thinking skills and knowledge workshops, business simulations, business challenges as well as mentoring sessions with C-suite level executives of Axiata Group Bhd and its subsidiaries.
Additionally, they were also flown to Bangkok, Thailand or Kathmandu, Nepal, to complete their challenge and to validate and strengthen their proposed strategies.
Earlier in the ceremony, Axiata Group Bhd managing director-cum-president and group chief executive officer Tan Sri Jamaludin Ibrahim made a special holographic appearance before coming up on stage to address the graduates.
He congratulated the participants who have been with them for the last two to three years.
“The programme we developed focused primarily in the areas of leadership, soft skills, emotional quotient (EQ) and attitude to supplement what you learned in school.
“To become a CEO, you will need all of these skills,” said Jamaludin in his speech to the graduates.
Also present was Axiata Group Bhd interim chairman Tan Sri Ghazzali Sheikh Abdul and Axiata Group Bhd group chief talent officer Datin Seri Badrunnisa Mohd Yasin Khan.
The YCDP is a two-year leadership development track under the AYTP designed for Malaysian young professionals.