Hello Kitty and friends coming to KL for plush toys expo


(From left) Alata Events Sdn Bhd co-director Sam Goh and co-director Ben Goh, Quill Companies group executive director Datuk Michael Ong, Leong, Macexpo Exhibition Co Ltd executive director Eva Ng and managing director Lo Tak Chong, with the signature My Melody and Hello Kitty mascots.

CONVERSATIONS about cartoon characters will most likely involve Hello Kitty and other Sanrio icons due to their popularity.

Good news is meant to be shared, the long-awaited Our Sanrio Times is coming to town at Quill City Mall Kuala Lumpur for the first time in Malaysia to satiate the appetite of die-hard Sanrio fans.

Alata Events Sdn Bhd and Macexpo Exhibition Co Ltd are bringing in the exhibition licensed by Sanrio.

Speaking at a press conference, event director Albertt Leong said it would be the largest and most exclusive exhibition of Hello Kitty and Sanrio characters in South-East Asia, with more than 300 vintage items on display.

“The exhibition will be the combination of imagination and creativity to reminisce about our

precious childhood,” said Leong.

“We are more than suitable to hold this exhibition because we meet Sanrio’s ‘Small Gift, Big Smile’ philosophy to bring happiness to people through little gifts from the brand,” he said.

The exhibition comes with many notable features to excite Malaysian fans.

“A 3.5m-tall plush toy helms The Plushy World, where more than 2,000 plush featuring 100 Sanrio friends are put together,” said Leong with enthusiasm.

“Furthermore, there will also be drawing tutorials for attendees to learn how to draw the nine main Sanrio characters step by step. This will definitely capture children’s attention,” he said.

Cartoon characters from Japan are more that just adorable figures as they also embody the local culture, there is no exception for Sanrio friends.

For example, the Sanrio Village in which the Sanrio Train meanders is based on one of the historical train stations in Tokyo.

The cost of organising the exhibition is RM5mil.

Spotted at the press conference was loyal supporter David Ng, 35, who was evidently excited about the event.

“The exhibition really matters a lot to me, it reminds me of the good old days when I was a small boy, having cereals for breakfast while watching all these Sanrio characters on TV,” Ng said.

Our Sanrio Times in Kuala Lumpur will be held at Hall 5, Level 5, Quill City Mall, Kuala Lumpur, from Nov 24 to Jan 6, 11am to 9pm.

Tickets are priced at RM25 (early bird rate from now until Nov 20), RM33 (Malaysian residents), RM20 (disabled persons and senior citizens) and RM60 (non-Malaysian).

Admission fee applies to children 90cm or above. Processing fee of RM2 is not included in the ticket price.

For details, visit website at www.oursanriotimes.my

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