Health and beauty retailer launches pink ribbon campaign


(From left) Lo, breast cancer survivor Chin Keat Yue, Sasha, Loh, Khor, breast cancer survivor Angel Nageshvari Thanapal and Steffi.

BREAST cancer is the most commonly diagnosed cancer among women worldwide.

As such, early detection is important to prevent the spread and severity of it.

Watsons Malaysia aims to promote early detection among Malaysian women through the Watsons Pink Ribbon campaign themed “Together Towards Wellness” in collaboration with the Breast Cancer Welfare Association Malaysia (BCWA).

BCWA was founded in 1986 by medical specialists who realised the need for peer support for women with breast cancer. 

The association also promotes public education of early detection of breast cancer.

“Breast cancer is the leading cancer affecting women in Malaysia and approximately one in 20 women will develop breast cancer in their lifetime, according to medical experts, so early detection can save lives.”

Medical experts say the five-year survival rate of Stage One breast cancer patients is up to 98%. As such, all women should be educated on early detection,” said Watsons Malaysia managing director Caryn Loh.

During the campaign that runs until Oct 29, Watsons will donate RM1 to BCWA for every purchase of RM50 and above of participating brands.

In addition, Watsons members will get a free RM10 voucher for the next purchase at Watsons asa token of appreciation.

Joining Watsons are brands such as Biore, Bio-essence, Blackmores, Cetaphil, Gatsby, GVC, Hada Labo, Kate, Lifebuoy, Maybelline, Nano White, NH Detox, Nivea, Oral-B, Pure Beauty, Pantene and Safi.

The pink ribbon magnet pin, which is a symbol of breast cancer awareness, is available for purchase at RM5 at selected Watsons stores and on www.watsons.com.my. 

Upon purchasing the magnet, customers will receive free health checks along with a makeover by Watsons experts.

Proceeds from the pink ribbon magnet pins will be donated to BCWA.

”As Malaysia’s largest health and beauty retailer, we want to use our brand as a platform to communicate and educate our customers on the importance of early breast cancer detection, and that they are not alone because support is there for them.

”With Watsons collaboration with BCWA, we hope the donations channelled from the Watsons Pink Ribbon campaign will enable the association to do more to improve the quality of

life for women with breast cancer and promote the right education on breast cancer to the community,” Loh said.

Joining Loh were BCWA vice-president Janet Khor, Watsons Malaysia finance and IT director Low Siew Hui, the media and Watsons celebrity friends Sasha Saidin and Steffi Sidhu.

A video of breast cancer survivors and celebrities promoting early detection was showcased and complimentary breast cancer checks were conducted for attendees, courtesy of the nurses from BCWA.

For details, visit Watsons Malaysia on Facebook and Instagram or watsons.com.my

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