THE 18th edition of Malaysia’s International Beauty Show – beautyexpo – organised by UBM Asia, made its return this year over the weekend.
The expo served as a platform where beauty trade professionals met and connected while offering a comprehensive range of beauty products, services and innovations to visitors.
At the event, UBM Asia group managing director (Asean Business) and senior vice-president M. Gandhi, encouraged attendees to explore the South-East Asian market.
“According to Euromonitor, the market for cosmetics and personal care products in Asean countries will continue to grow at an average rate of 4% per annum to reach a total value of $19bil by 2019,” Gandhi said.
This year, the expo saw more than 380 international and local brands exhibiting at the event, with brands from 30 participating countries, including Belgium, Japan, South Korea and Thailand.
Entrepreneur Development Minister Mohd Redzuan Yusof, who opened the event, believed there is potential in the local beauty industry as it is an untapped market that offers a wide variety of sub-markets.
“I strongly believe that platforms such as this will build a productive ecosystem that will allow budding beauty entrepreneurs to gain a bigger audience for their products and services,” he said.
There were six dedicated zones at the event – Beauty Salon, Hair Salon, Make-up and Education, Nail Salon, Natural and Health, and Halal and Bumiputera Cosmetics.
The list of programmes and activities organised for visitors included complimentary business-matching sessions, world-class seminars, product launches and presentations, live demonstrations, international competition and a charity hair-cutting studio.
One of the event’s highlights was the Avant Garde Hair Show presented by Bumiputera Hairdressing Association (BUHA) president Bambang Soteto in partnership with L’Oreal Professionnel.
This year, the second edition of International Mastery Award (IMA) was co-organised by Asia Pacific Hairdressers and Cosmetologist Association (APHCA) Malaysia and BUHA alongside AllStar Barber Connection and Malaysia Bumiputera Makeup Artist Association (MBMUAA) as supporting associates.
IMA features three main segments of competition comprising barber, hair and make-up, where there has been an increasing interest in barbering. Overall, IMA has seen the number of contestants increase by 50% from the previous year.
This year’s beautyexpo received support from several industry associations – Association of International Certification Aesthetician (AICA), Association of Malaysian Spa (AMSPA), AllStar Barber Connection, APHCA, BUHA, Korea Cosbeauty Cooperative Association (KOCCA), Malaysian Association of Wellness and Spa (MAWSPA), MBMUAA and Spa and Wellness Association Singapore (SWA).