Linking up companies and NGOs for good causes

(From right) Gandhi, Teo and Goi are part of the organising team of Kind Malaysia 2018. — FAIHAN GHANI/The Star

IN an effort to create a more

caring society, United Business Media (M) Sdn Bhd is organising Kind Malaysia 2018 to link corporations with civil organisations to form a partnership for humanity.

The event aims to connect like-minded individuals from non-governmental organisations (NGOs) with large corporations and small to medium-sized enterprises to forge relationships that will demonstrate kindness towards the community.

Kind Malaysia 2018 will be held on Oct 24 and 25, at Malaysia International Trade and Exhibition Centre (Mitec), from 10am to 8pm.

“The inspiration for the event came from a corporate lunch I attended,” said UBM Malaysia group managing director (Asean business) M. Gandhi.

“The general observation was there was a lack of information on what the corporate sector could contribute in terms of corporate social responsibility (CSR) projects, while non-profit organisations lacked the resources and platforms to appeal for help.

“So UBM Malaysia decided to come in as the initiator to connect industry players and partners with non-profit organisations through a common platform,” he added.

Kind Malaysia will feature Raja Muda Selangor Tengku Amir Shah as the guest of honour, a keynote speech by global peace ambassador Prem Rawat, a panel discussion entitled “Partnership for Humanity: Connecting Corporates with Civil Society” and seminars as well as exhibitions.

“We are providing complimentary booths to local and international humanitarian and non-profit organisations to promote their projects and causes,” said UBM Malaysia adviser and Kind Malaysia chairman Datuk Teo Yen Hua.

“To date we have about 40 organisations that have confirmed participation. They represent a wide range of causes, such as children, community, disaster relief, health, women, youth, special needs and environment,” said Teo.

He added that some of the participating organisations were Road Safety Marshal Club, Helping Hands Penan, Xim Phou Moon Welfare Society, The Lost Food Project, Special Olympics Selangor, Malaysia Medical Relief Society (Mercy), WWF Malaysia and National Autism Society of Malaysia.

“We are providing these organisations with digital marketing tools to invite their own stakeholders and promote the event,” said UBM Malaysia Furniture and Interiors general manager and Kind Malaysia project manager Karen Goi.

The seminar by the participating organisations features topics such as youth volunteerism, financial crisis faced by humanitarian organisations for search-and-rescue operations, transforming lives of at-risk youths, and equality in education.

“In addition, there will be a Hall of Kindness where corporations will showcase their companies’ CSR projects,” said Teo.

He said the organisers hoped the event would create awareness of humanitarian causes, promote a more caring society and instil good values, particularly among the future generation.

Gandhi said the project was the first of its kind to be organised by UBM Malaysia. It is hopeful that the project would be well-received, and even held in other countries in the Asean region.

NGOs and corporations who want to participate in Kind Malaysia 2018 can contact 03-2176 8788 (Karen) or submit an online application by Oct 10.

The event is free and open to the public.

For exhibitor list, seminar topics and registration, visit

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