Malaysians have proven themselves time and again, uniting to show their support towards the country’s remarkable Paralympic athletes.
From the historic achievement at the Rio 2016 Paralympic Games to the total domination at the Kuala Lumpur 2017 Asean Para Games, our para athletes are globally known for their ability to break records and set exceptional standards within the Paralympic community.
In 2015, Tune Talk introduced The Malaysian Invasion Mixed Martial Arts (MISIM) and #Kamiluarbiasa to bring more exposure to Malaysian para athletes, highlighting their achievements as well as play an active role in finding new talents at the grassroots level.
The initiatives have since managed to break down walls of prejudice, stigma and the perception towards these extraordinary para athletes.
Tune Talk chief executive officer Ameen Amaendran, said the company has been a strong believer in the Malaysian paralympic movement since 2015.
“Through the Misim (Malaysian Invasion Spirit in Motion) and #kamiluarbiasa initiatives, we will continue to provide coverage for our athletes who will compete at the Asean Para Games 2018 in Jakarta, just like what we did during the Rio Paralympic Games 2016, through our online platforms.
“On top of that, we will also provide training kits for these athletes. Our contribution is to help keep our athletes stay focused and not worry about other issues,“ he said.
“It is within the company’s DNA to help build extraordinary communities and it is an honour for us to be part of the Malaysian paralympic efforts,” Ameen said.
He urged Malaysians to cheer on the Malaysian contingent and stay updated via MISIM to follow their preparations and journey closely, while giving an in-depth view of their struggles and aspirations.
Another company, Naza Corporation Holdings Sdn Bhd also announced that they will be the national attire sponsors for the Malaysian Para Contingent for the Asian Para Games Jakarta 2018.
This attire will be worn by the athletes and officials during the opening ceremony of the games.
Naza Corporation Holdings group executive chairman and chief executive officer SM Nasarudin SM Nasimuddin, who is also the Malaysia Paralympic Council president, said as a corporate citizen of the country, this sponsorship is in line with the company’s core values to promote good health and overall well-being.
“Our country has an amazing pool of talented para athletes and, despite their physical challenges, their sheer determination, hardwork and relentless passion for sports has opened doors for them to achieve excellence.
He said the athletes sterling achievements at the Rio Paralympics and World Para Athletics Championships have not gone unnoticed by Malaysians and have only spurred more public support towards para sports.
“To our para contingent, we wish them nothing but the best.
“We hope you achieve your dreams in the spirit of togetherness, friendship and sportsmanship through your love for sports,” he added.
Naza Corporation Holdings will sponsor all 226 athletes and officials of the Malaysian Para Contingent.
Last year, Naza Corporation Holdings was also the Platinum Sponsor of SEA Games 2017 and Asean Para Games 2017 in Kuala Lumpur.
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