SHARP Electronics (M) Sdn Bhd (SEM) has launched its My Aquos Campaign.
Held from now until Dec 31, the campaign will highlight Sharp’s Made-in-Malaysia products that will be offered at pre-SST (Sales and Service Tax) prices.
Leading the Made-in-Malaysia line-up is the popular Aquos LED TVs, manufactured by Sharp Manufacturing Corporation (M) Sdn Bhd at the Batu Pahat factory in Johor.
Customers can enjoy the Sharp Aquos 40” LED TV (LC40SA5100M) which is still available at its pre-SST offer price of RM999.
Also highlighted in the campaign are audio products produced at Sharp’s base in Sungai Petani, Kedah by S&O Electronics (M) Sdn Bhd.
The campaign comes following the success of the company’s 33rd anniversary celebrations campaign in April, with overwhelming response from fans and customers.
Aside from rewarding consumers, the My Aquos campaign is also designed to celebrate all things Malaysian and enhance the brand’s affinity with the country, in conjunction with National Day and Malaysia Day.
Announcing the pre-SST price was SEM managing director Robert Wu, who received loud cheers and applause from business partners, dealers and the media.
“Although we are a Japanese brand, we have a long and successful history in Malaysia since 1974.
“The continuous loyalty and strong support from Malaysians make us feel like we are almost a local company, a homegrown Malaysian brand that promotes made-in-Malaysia products to the world,” he said at the launch which took place at SEM’s office in Shah Alam.
Wu added that Sharp would contribute RM5 from the sale of each made-in-Malaysia product during the My Aquos campaign to Tabung Harapan.
In the event the Government decides to conclude Tabung Harapan before Dec 31, Sharp will contribute the amount collected to charitable organisations as part of its corporate social responsibility efforts.
Sharp also recently organised a Facebook campaign, asking users to share their experience in using the brand’s products.
Wu said they received many interesting entries, and found most fans to have grown up with the brand, using refrigerators and TVs for three generations and which are still working well.
The event also unveiled the brand’s ambassador, actress Zahirah MacWilson, who is said to further enhance the brand not only as a technologically advanced but also as an attractive, fashionable and trendy brand.
“With the bigger younger generation as our target market, we are realigning our branding and product direction to cater to this group of consumers.
“With this direction in mind, we are pleased to announce that we have appointed Zahirah as our celebrity brand ambassador.
Also present at the event were Sharp Corporation executive managing officer and President’s Office head Yoshihiro Hashimoto, S&O Electronics (M) Sdn Bhd managing director Katsutoshi Teraoka, Sharp Manufacturing Corporation (M) Sdn Bhd managing director Won Yin Hock and SEM deputy managing director Ting Yang Chung.