Cashless boost for shoppers

  • Metro News
  • Thursday, 06 Sep 2018

Dr Ameer Ali (second from right) trying out the Boost payment app at Mydin USJ as (from left) director Datin Wira Dr Siti Hawa Mohd, Axiata Digital Services Sdn Bhd chief executive officer Mohd Khairil Abdullah and Tiffin look on.

SHOPPING at Mydin just got easier and faster after the homegrown retail and wholesale chain launched a partnership with local e-wallet app, Boost.

All 75 Mydin stores nationwide including its premium outlet Sam’s Groceria will now be accepting payment through the app.

The collaboration aims to provide a revolutionary shopping experience, making transactions easier, faster and more secure through the smartphone.

Customers need to download the app from either Google Play Store or Apple’s App Store; add money to their Boost wallet, shop, scan and pay.

At the launch held at Mydin USJ, Subang Jaya, Mydin Mohamed Holdings Bhd managing director Datuk Wira Dr Ameer Ali Mydin said they were thrilled to achieve this milestone with Boost.

“With over 750,000 daily transactions taking place in our stores, we are glad to offer a more convenient and fast option to customers.

“We know the future is going to be cashless.

“More importantly, when people don’t carry that much cash, we must provide an avenue for our customers to shop.

“We look forward to innovating and evolving together with Malaysian consumers,” he said.

Ameer Ali added that from the hypermarket’s perspective, they would want to go cashless 100% if possible, citing security as a factor.

“Aside from human error, there is room for pilferage to happen at the cashiers’ level when they are handling money,” he pointed out.

To create awareness and encourage shoppers to go cashless while shopping at the hypermarket chain, Mydin will first tap into their Meriah Loyalty Programme database.

Currently, there are 300,000 card members, and about 70% of Mydin’s sales come from them; with plans to incentivise their purchases further when using the Boost app.

On top of that, Boost’s signature Shake Rewards would attract more people to go cashless as they will be rewarded with a voucher after every payment, or even for other transactions performed on the app.

Customers will have the option of using the voucher for their next purchase or donating it to any of the nine charity homes or organisations that Boost is currently working with.

Boost, developed by Axiata Digital Services Sdn Bhd, is a lifestyle application that allows users to perform various services from buying prepaid top-ups and digital vouchers to having a free cash transfer and unique split bills feature.

Users can also pay utility bills and parking within Kuala Lumpur.

To date, Boost has over three million users and 35,000 touchpoints nationwide (online and offline merchants), including pasar malam, food trucks, F&B outlets as well as online shopping platforms.

Boost chief executive officer Christopher Tiffin, in his speech, said the partnership was also a milestone for them and they were proud to be working alongside a homegrown partner.

“Our retail network has grown significantly over the year and Mydin’s commitment to go digital with us further solidifies our efforts to push for a cashless society.

“In an age where smartphones are vital in our daily lives from managing personal and work communications as well as a source for information, it’s only natural for them to have an e-wallet feature.

“This allows for a more seamless and secure shopping experience without having to worry about not having enough money at hand.

“We will be introducing a campaign soon to encourage users to opt for a cashless payment system and have a rewarding experience paying with Boost,” he said.

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