THE fifth #MyCyberSale 2018 (www.mycybersale.my) from today till Friday is set to become Malaysia’s biggest ever online sale event since 2014, with over 1,200 merchants offering products and services in more than 20 categories.
Organised by the National ICT Association of Malaysia (Pikom) and supported by Malaysia Digital Economy Corporation (MDEC), this online sale features products by regional and international brands such as Lazada, Shopee, Shopback, 28Mall, Malaysia Airlines, Qoo10, Hermo, Shopback, Coca Cola, Mead Johnson and Unilever.
Shoppers will be spoilt for choice with over 20 retail categories to choose from, including electronics, fashion, baby and children, travel, health and beauty, home and living, food and beverage, wellness services, home appliances, and sporting equipment.
“#MyCyberSale merchants have lined up attractive deals and items at hugely discounted prices for consumers to take advantage of.
“This is the time to grab fantastic travel deals, your favourite tech gadgets, and shop for festive holiday gifts and year-end parties,” said Pikom chairman Ganesh Kumar Bangah.
Almost two-thirds of Malaysian Internet users are online shoppers and #MyCyberSale 2018 has the potential to reach over 13.9 million online shoppers here, he added.
Pikom is confident that #MyCyberSale can surpass the targeted RM370mil in GMV – total revenue generated during the five-day sale period before making an allowance for discounts.
In line with its theme “Driving Growth Through Omni Channel Commerce”, #MyCyberSale is held to encourage SMEs and micro-enterprises to adopt an omnichannel approach for their businesses to reduce dependency on social media private messaging sales, said Ganesh.
#MyCyberSale will be held annually between National Day and Malaysia Day, he added.
MDEC chief executive officer Datuk Yasmin Mahmood said #MyCyberSale helps local SMEs take their rightful place in the burgeoning e-commerce arena and place Malaysia as a regional e-commerce powerhouse.
“Initiatives such as #MyCyberSale are aligned with a most fundamental objective of the National Strategic eCommerce Roadmap, which is to accelerate adoption of e-commerce (in Malaysia).
“Our SMEs and microenterprises will benefit greatly from these proactive steps to boost online trade,” she said.
According to the Statistics Department, e-commerce is expected to grow from 10.6% in 2016 to 20.8% by 2020. With one of the highest Internet penetrations in South-East Asia at 85.7% and mobile penetration at almost 140%, Malaysia has become one of the fastest growing emerging e-commerce emerging markets in the region.
More than 600 merchants are expected to ship orders to China, United Arab Emirates, United States and other countries in Europe and South-East Asia.
With the favourable ringgit currency rate expected to attract more overseas customers to #MyCyberSale 2018, Pikom is confident that the targeted RM50mil export revenue would be achieved, said Ganesh, who was speaking at the launch of #MyCyberSale 2018 that was attended by more than 350 guests, in Kuala Lumpur.
#MyCyberSale 2018 online sale event has become a catalyst for merchants in Malaysia to be part of the e-commerce ecosystem and contribute to the domestic and export e-commerce revenue.
In 2017, #MyCyberSale attracted 1,007 merchants, generating RM311mil in GMV, with RM39mil in export revenue.
#MyCyberSale 2018 drew strong support from more than 100 leading corporate and retail brands in the private sector, including Pinnacle Partners Commerce.Asia, Fusionex, Mastercard and Lazada; Premier Partners Mobiversa, SAP Malaysia, Shippop, Shopback, CapFiX and y5zone Malaysia; Gold Partners iPay88 and Malaysia Productivity Corporation (MPC) and Silver Partners SF Express, eGHL, GDex, LWE, SF Express, World First and City-Link Express.
The event also attracted initiative and marketing partners as well as lucky draw sponsors.
“This is the second year that Pikom is helming #MyCyberSale and I am confident it is on a progressive road to become a fully self-sustainable event as more than 62% of the event this year is funded by the private sector compared with 40% last year,” Ganesh added.