Local chilli in demand despite costing more

Customers choosing fresh red chilli at a vegetable stall in Perling wet market, Johor Baru.

JOHOR BARU: Fresh red chilli from China, Thailand and Vietnam are not hot enough for most Malaysians and many are willing to fork out extra money to buy local fresh red chilli although the imported ones are cheaper.

“I have used imported red chilli in my cooking before but nothing compares to our own chilli,” said housewife Faridah Ismail, 36, when met at the Perling market here.