SportsDirect opens its largest store in PJ's Section 51A


The new Sports Direct flagship store features a large selection of brands divided into several zones to enable better navigation for shoppers

The new Sports Direct flagship store features a large selection of brands divided into several zones to enable better navigation for shoppers

THE largest SportsDirect store has officially opened in Malaysia.

At 28,000 sq ft, together with its sister company, MST Golf, is the largest sports and golf shopping destination in Malaysia with a combined size of over 41,000sq ft.

The latest generation flagship store is situated in the heart of Petaling Jaya on Jalan 219, Section 51A, along the Federal Highway, and comes with ample parking and the widest variety of international sports brands at the most competitive prices.

The company has experienced unprecedented growth across the country since its inception in 2011.

Luqman Hafidz, who acted in Ola Bola 2016, was choosing his favorite pair of boots from the new SportsDirect Federal Highway flagship store.

Luqman Hafidz, who acted in Ola Bola 2016, was choosing his favorite pair of boots from the new SportsDirect Federal Highway flagship store.

Present at the launch was SportsDirect Malaysia managing director Paul Gibbons, witnessed by key brand partners and the media.

“We are committed to be the leading sports and lifestyle retailer internationally by offering our customers an unrivalled range of high quality leading brands,” said Gibbons.

“This store alone carries an inventory of over 23,000 pairs of sports shoes to cover all our consumer requirements,” he added.

The new SportsDirect flagship store has a fresh, spacious, modern warehouse look, combining brand areas and sports zones to easily navigate the huge floor space.

"Our outdoor area, for example, has been expanded to cater for the widest selection of footwear, apparels and equipment at affordable prices,” Gibbons elaborated.

The zones include the Key Branded Performance Area, The Boot Room for football, SD Running for running, and Fitness & Fight Zones for fitness, yoga and martial arts among its many other areas.

Sports Direct is also available online at SPORTSDIRECT.COM domestically and regionally.