Cool tie-up for moviegoers

Santharuban (left)and Raymond with the new Pepsi Black beverage at the screening of ’Mission: Impossible – Fallout’.

PEPSI is giving Malaysians more reasons to go for movies today.

Movie fans will now be able to enjoy the thrills of the latest action-packed blockbusters or horror scream fests alongside Pepsi Black with their preferred snacks, now available at all TGV cinema outlets nationwide.

Pepsi had earlier this year launched Pepsi Black which offers a bold taste and zero calories.

It has become the choice of those wanting to enjoy their favourite cola without the guilt but with the same thirst-quenching satisfaction.

“We are excited to bring the futuristic taste of Pepsi to movie lovers at TGV cinemas across Malaysia.

“We know that apart from snacking on popcorn, having the right beverage that not only refreshes, but adds a level of exhilaration to your taste buds for an enjoyable movie experience,” said Etika Sdn Bhd marketing vice president Santharuban T. Sundaram.

“As a beverage provider of choice and long-standing partner with TGV Cinemas, we are pleased to further enhance our product offerings through the new Pepsi.

“Consumers can now enjoy the drink alongside their combo choices, or on an a la carte basis.” added Santharuban.

TGV Cinemas concession head Raymond Letchmanan said, “At TGV, it is our mission to improve our customers’ experience by introducing brand new cinema concepts including indulgences.

“The new Pepsi promises Malaysians a fascinating and enjoyable taste of thirst relief.

“Malaysians can look forward to some of the engagement activation that has been planned such as new Pepsi interactive chillers at selected 7-Eleven locations and interactive vending machines at selected MRT stations.

Consumers can also find the new Pepsi at various retailers nationwide in different forms that include the 320ml can, the four-can pack (320ml), 400ml PET bottle and 1.5L PET bottle.

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