LOVE and Care is a charitable association that provides food for the underprivileged in and around Klang.
The association also collaborates with other entities to provide basic necessities such as body check-ups and personal hygiene services.
It also aims to garner more public awareness of the underprivileged community, especially those who are marginalised and in need of proper meals.
The non-governmental organisation (NGO) was launched by Kuala Kubu Baru assemblyman Lee Kee Hiong on behalf of Deputy Prime Minister Datuk Seri Dr Wan Azizah Wan Ismail.
Also present at the event were Water, Land and Natural Resources Minister Dr A. Xavier Jayakumar and Love and Care Charitable Association Selangor founder Tan Sri Datuk Lim Soon Peng.
“The underprivileged need the government’s help to improve their quality of life, especially since the cost of living has increased,” said Lim.
In his speech during the launch, Lim thanked the attendees and added: “We hope that the new government will continue working with NGOs to help the poor, elderly as well as the women community.
“I hope that the Love and Care concept to provide food for the needy can be implemented in more states throughout Malaysia,” he said.
To-date, the Love and Care charity has 280 beneficiaries under its programme, as compared with 50 when it first started.
As a beneficiary, an individual can get three meals a day up to seven days a week.
Two kitchens have been set up together with five different distribution centres to ensure that meals are cooked on the spot and then freshly delivered to its beneficiaries.