Contributing to the loud cheers


  • Metro News
  • Tuesday, 17 Jul 2018

Dr Lee (left) presenting the sponsorship to Star Media Group Bhd advertising and business development general manager Sara Chacko.

TEAMS participating in Cheer 2018 will be jumping, tumbling and executing their best moves to impress judges at a new venue – Quill City Mall.

Its marketing vice-president, Joseph Teo, said they were glad to host the event as the official venue sponsor.

He said the competition would also help increase traffic and drive promotions in the mall during the school holidays.

Teo said Cheer 2018 has benefitted young Malaysians as a platform to exchange knowledge and share skills.

“Cheerleading is a great sport to maintain a healthy lifestyle, as well as for strength training, coordination and team-building. It also improves confidence and posture,” he said, adding that the competition was youth centric and in line with the mall’s focus this year to have more youth-driven events.

Quill City Mall will be offering vouchers from newly opened stores such as Mr.DIY and Miniso to cheerleaders and fans.

They can also claim their AirAsia BIG Points.

Teo (left) with Star Media Group Bhd advertising and business development manager Mardzlina Ismail.
Teo (left) with Star Media Group Bhd advertising and business development manager Mardzlina Ismail.

Shoppers can redeem one point for every RM1 spent on weekends at any store in the mall.

Members can accumulate points in exchange for air tickets, starting from 500 AirAsia BIG Points.

With BIG Points from as low as 50 to 500, shoppers can travel to destinations such as Alor Setar, Penang, Jakarta, and Surabaya.

Sunway Education Group is back as the prize sponsor for Cheer 2018.

Its senior executive director, Dr. Elizabeth Lee, said there was much to look forward to in the competition this year.

“The cheerleaders always exceed expectations with their performances.

“Their teamwork and synchronisations are unbelievable,” she said, adding that cheerleading thrived on teamwork.

“Young people should be encouraged to participate in sports, especially now when most of them stay indoors with their tech gadgets.”

Sunway Education Group will be giving away RM30,000 in cash and kind, water tumblers, sports towels, nylon and canvas bags and T-shirts.

Cheer 2018 is organised by Star Media Group with Appeton as the sponsor, Quill City Mall KL as the official venue sponsor and Sunway Education Group as the prize sponsor.

The event is supported by the Youth and Sports Ministry, Education Ministry and the Cheerleading Association and Register of Malaysia.

There will be a Cheer roadshow with activities for the public to promote the competition and the sport at Quill City Mall KL on July 21.

Cheer 2018 Grand Finals will be a a one-day event at Quill City Mall KL on Aug 18.

For details, visit Facebook at TheStarCHEER or email inquiries to events@thestar.com.my


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