IT WAS a celebration of time and speed at Revolution by Time Kulture, with track cyclist Azizulhasni Awang and motorsports racers Geraldine Read, Daniel Woodroof and Adam Khalid lending their presence to the event.
The watch showcase held in Pavilion Kuala Lumpur is hosted annually by Swiss Watch Gallery, a specialist boutique under luxury, fashion and lifestyle retailer Valiram Group.
Baume & Mercier, Bell & Ross, Graham, Longines, Maurice Lacroix, Oris, TAG Heuer, Tissot and Tudor are the nine brands headlining the exhibition this year.
Time Kulture began in 2013 as a platform to debut novelties from the prestigious Baselworld watch and jewellery fair in Switzerland.
Sharan (sixth from left) with representatives of the brand partners at the launch of Revolution by Time Kulture organised by Swiss Watch Gallery in Pavilion Kuala Lumpur. — Photos by M. AZHAR ARIF/The Star
It has since become the watch showcase in Malaysia for aficionados to enrich their collections and those looking to buy their first luxury watch.
Valiram executive director Sharan J. Valiram said this year, the showcase celebrated the synergy and symbiosis between watchmaking and man’s obsession with speed.
“Speed is one of life’s most rewarding challenges. If a limit has been set, man will always find a way to break it,” said Sharan in his welcoming speech.
“From motorsports to air racing, watches and mean machines with wheels and wings make a winning combination, pushing boundaries in engineering, performance, innovation and precision.
(From left) YouTube star Jin Lim (better known as Jinnyboy), track cyclist Azizulhasni Awang and rapper Altimet were among the guests at the Revolution by Time Kulture watch showcase hosted by Swiss Watch Gallery.
“It is man’s obsession with speed that has inspired many a watchmaker’s pursuit of high precision and accuracy,” he said at the fifth edition of the premier watchmaking showcase.
Besides welcoming Baume & Mercier as a new partner, Sharan said this year’s Time Kulture featured a more freeform layout to allow customers to better browse and shop.
“The two watch showcases organised by Swiss Watch Gallery — Time Kulture and the Art of Time — have become events that watch aficionados look forward to, with the number of visitors growing every year,” he said.
Datuk Kelvin Tan (left) and Billy Ooi were among the guests at the watch showcase.
“Those who purchase watches here will be entitled to special offers and gifts with purchase, depending on what is offered by the brand partners.”
Azizul, also known as the “Pocket Rocketman”, confessed to being a watch fan.
“I’m a fan of brands such as Tag Heuer, Bell & Ross and Oris, and own a few of these myself,” said the 2017 world keirin champion cyclist.
“Wearing watches serves as an expression of myself and my style. I make sure I wear the right watch for the right event, as the accessory serves to complement what I’m wearing for that occasion.
“For example, I will wear a watch with a rubber strap for a sporty occasion, but one with a steel strap for a casual or official event,” said Azizul, who follows various social media sites to get ideas for men’s style and fashion.
Valiram marketing vie-president Surinder Jessy (right) with guests (from left) Vivienne Chow, Eveline Spykerman and Irene Saw.
Azizul was seen modelling a Bell & Ross BR-X1 RS18 Chronograph at the event, a piece inspired by the brand’s partnership with the Renault Sport Formula One (F1) team.
“It’s a very sporty watch that fits perfectly on my wrist. It’s something that I would consider getting,” said the 30-year-old of the limited edition timepiece.
“As an athlete, time is very important to me in all aspects. It represents speed and discipline. A hundredth of a second makes a difference in winning or losing.
“I also have to follow a daily schedule that starts with a 6am training session,” said Azizul, who is preparing for the Asian Games in Indonesia next month.
Azizul shared that he admired F1 racer Lewis Hamilton and sprint star Usain Bolt, who are the brand ambassadors for IWC Schaffhausen and Hublot respectively.
Baume & Mercier, Bell & Ross, Graham, Longines, Maurice Lacroix, Oris, Tag Heuer, Tissot and Tudor are the nine brands headlining the watch showcase.
“Their association with these watch brands suits their personalities and the sports they represent,” he said.
Revolution by Time Kulture is ongoing until July 22 at Level 2, Centre Court, Pavilion Kuala Lumpur.
For details, visit bit.ly/TimeKultureRevolution2018
Sharan (centre) with sports personalities (from left) Adam, Azizulhasni, Read and Woodroof at the launch of Revolution by Time Kulture.