EDARAN Tan Chong Motor Sdn Bhd (ETCM), the franchise holder of the Nissan/Datsun brand in Malaysia, has kicked off its eco campaign – “Nissan Nurtures Nature” – in conjunction with World Environment Day.
Featuring a series of fun and engaging eco-friendly activities, the campaign aims to gather customers and their families, business partners, non-profit organisations, as well as employees to join hands in creating positive and meaningful changes to the environment and communities.
ETCM sales and marketing director Christopher Tan said the campaign was the group’s commitment in raising awareness of living harmoniously with nature.
“We wish to inspire a change in lifestyle that eventually contributes towards a sustainable community and environment.
“It is our responsibility to preserve this beautiful planet for our children and future generations, and we want to do it together with our stakeholders,” said Tan.
During the Nissan Nurtures Nature campaign held at Jalan Pelukis in Glenmarie, activities carried out were divided according to the 3R environmental philosophy – “Reduce, Recycle and Reconnect”.
Under the “Reduce” philosophy, ETCM customers and their families had a good time planting herbs.
They were allowed to choose and plant herbs in plastic bottles, while their children decorated the bottles with colourful stickers, labels and markers.
The children were excited to explore their decorative skills after planting herbs such as ulam raja, Indian borage, aloe vera, mint and peppermint.
They were advised to place more plants in homes as greenery helped to produce more oxygen and reduce carbon dioxide.
Those who attended the event also learned how to transform waste into usable items by adopting the “Recycle” philosophy. For instance, they learnt techniques such as how a tyre could be creatively turned into rustic furniture by using ropes.
Under “Reconnect”, customers and guests listened to an eco talk on “Road to Zero Waste” by speaker Susee Ram from Guardians of Mother Earth (the environment arm of The Golden Space, a worldwide transformation meditation and healing centre).
Susee introduced to the audience steps to reduce food wastage and plastic usage in daily life.
Quoting a report, Susee said Malaysians generate about 38,000 tonnes of waste per day, out of which 15,000 tonnes comprised food waste.
“About 8,000 tonnes or approximately 60% is avoidable food waste,” she said.
To reduce food waste, Susee asked the audience to be mindful when eating out by ordering smaller portions of food and encouraged them to bring their own containers to take excess food home.
She also advised them to buy only what was needed and to be mindful of how to store food so that perishable foods would be consumed first.
Susee also gave tips on recycling kitchen waste.
She urged the audience to reduce their plastic usage as 13mil tonnes of plastic was leaked into the ocean every year.
She also shared tips on building Ecobricks: a bottle packed solid with used plastic to make a re-usable building blocks.
Those who want to contribute to the Ecobrick project can visit GuardiansOfMotherEarth.Malaysia’s Facebook page
At the event, ETCM sales support division general manager Tay Chai Li said this was the first time the group had launched such a campaign to create awareness on minimising the environmental impact, with the help of all stakeholders.
“We have started internally. In the plant, we reduce electricity consumption by using a solar panel system while in terms of recycling, we are re-purposing engine oil,” she said.
Tay added that they want to reconnect people to nature.
“For instance, we will gather people who want to create a better environment to clean a beach in the Klang Valley in July or August,” she said in an interview.
She said they would also organise various events at eco tourism spots to get people involved and reconnect with nature.
Tay said the two-day herb planting session at the ETCM premises would also be extended to selected showrooms nationwide in the future.
Operationally, Tan Chong Group incorporates environmentally-friendly best practices into its vehicle assembly processes and service workshops.
A solar panel system installed in the Serendah assembly plant, as well as water treatment, waste segregation and tree planting exercises are just some of the measures implemented in line with its commitment to preserve the environment.
A stringent production waste management process through contractors registered with the Department of Environment to recycle engine oil into lubricant oil for heavy duty machineries is practised in both the Serendah assembly plant and service workshops.
Members of the public can get more information and updates about the campaign from www.nissan.com.my
The first series of the two-day campaign ended on June 24.
It was held alongside the Nissan Test Drive Carnival, exclusively at ETCM in Glenmarie, Bayan Lepas and Batu Pahat.
Customers can also enjoy the “Best Deal Ever 0% GST” campaign offering GST at 0% plus Duit Raya Savings in June this year.