TWO mobile food trucks were deployed around the Klang Valley to promote and sell products by 50 home-based entrepreneurs under CIMB Foundation’s Ramadhan Bazaar Programme.
The initiative, part of the foundation’s community development programme, aims to boost the earnings of entrepreneurs who use a mobile platform to promote their products.
Foundation chief executive officer Datuk Hamidah Naziadin said, “CIMB Foundation is pleased to be able to assist these home-based entrepreneurs who are unable to market their products widely due to limited resources and capacity.
“Our mobile bazaar bridges the gap between them and a wider base of customers.
“The month of Ramadan is a good opportunity to enable these entrepreneurs to enjoy better sales as consumers stock up on cookies and other goodies for Aidilfitri.
“We hope to extend the use of this mobile bazaar to other festive seasons in Malaysia,” she added.
Entrepreneurs who benefitted from the programme included single mothers and those from the lower-income group.