New shopping experience in Kuantan

Customers checking out the items sold at the store.

Customers checking out the items sold at the store.

KUANTAN: Grand Senheng’s newest outlet offers an interactive and comfortable shopping experience in a lively environment for the residents of Kuantan.

The fourth Grand Senheng store in the country but the first in the east coast is located along Jalan Tun Ismail at Sri Dagangan Kuantan and has a larger than usual megastore format.

Senheng Electric (KL) Sdn Bhd managing director K.H. Lim said the format enables them to offer a wider assortment of electrical and electronic goods, giving customers more variety to choose from.

“The experiential effect focuses on customer experience and creating excitement when interacting with the products. The interaction journey is the very heart of retail marketing,” said Lim during the opening ceremony of the outlet here.

“We are delighted to open an outlet here in Kuantan, Pahang and we pride ourselves by bringing greater value, lifestyle and a seamless shopping experience to customers.”

Besides electrical and electronic appliances such as UHD TV, side-by-side refrigerators, front load washer, other gadgets such as smartphones, tablet PCs and laptops, other items can also be found at the store.

Customers can find various household brands such as Samsung, Panasonic, Sharp, Sony, LG, Electrolux, Toshiba, HItachi, Vivo, Pensonic, Huawei and Beko.

The opening featured promotions where 500 units of electrical products such as a stand fan, iron, slow cooker, toaster and others were offered at RM10.

A selection of products were with EZ Credit Rebate of up to 40%, where customers can earn EZ Credit rewards and get rebates on their next purchase, buy 1 free 1 deals, special 24-month replacement warranty at RM1 and more.

In conjunction with the World Cup, Senheng launched the Football Time Campaign by rewarding its PlusOne members with various offers.