Road trips back to one’s hometown have become an important part of celebrating Hari Raya Aidilfitri.
There is nothing quite like the growing excitement as families prepare for the drive home, or the feeling of peace and comfort, as one zooms by familiar landscapes.
eCurve is paying tribute to these road trips by organising a Hari Raya campaign themed “Suasana Riang Ria” from now until June 17.
In line with the balik kampung spirit, the mall’s Centre Atrium has been transformed into green highway toll booths, with potted plants and street lights added to make the overall ambience like the real thing.
eCurve centre manager Azizul Hisham Ahmad said, “When we think about Raya and celebrating the festivities, the drive back to our kampung will often spring to mind.
“This annual journey is part of the Malaysian tradition, and it inspired us to create this campaign for our loyal patrons.
“After all, the joy of going home for the holidays is truly irreplaceable, and we hope everyone at eCurve has a wonderful time here this festive season.”
Against the backdrop of eCurve’s highway and toll booth decorations, the mall will also be putting on dance performances every weekend throughout the campaign.
The shows will be a celebration of balik kampung journeys with upbeat tunes and dance moves which are sure to entertain audiences of all ages.
Visitors to the mall will also not want to miss the great deals and offers available at eCurve leading up to the Raya holiday, as more booths will be set up around the Centre Atrium to offer all sorts of festive goodies.
Shoppers who spend RM200 and above in a maximum of two receipts throughout the campaign period can redeem an exclusive Bekal Raya tiffin carrier along with a set of Sampul Raya packets.
All redemptions are subject to terms and conditions, valid while stocks last.