Converting reward points into donations to help NGOs


(From left) TM Unifi senior industry expert Ronnie Chooi Kok Wai, TM customer experience innovation vice-president Safiyya Rusli, Farahida, Amran, Imri, Beighton and TM Unifi vice-president Azmi Abdullah at the mock cheque handover ceremony for TM Rewards ’Donate Your Points’ programme at TM Convention Centre.

TELEKOM Malaysia Bhd’s (TM) premier brand, Unifi ran a “Donate Your Points” programme where Unifi customers can convert their TM Reward points into donations to either United Nations Children’s Fund (Unicef), Medical Relief Society Malaysia (Mercy Malaysia) or National Council Malaysia (Makna).

The TM Rewards system was introduced in 2011 to recognise TM’s loyal customers by rewarding them with points when bills are paid on time and for any purchase on TM’s products and services which can be redeemed, Hyppflicks/VOD vouchers or lifestyle items.

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