3D hologram greeting cards for Raya


(From left) Pos Malaysia Bhd commercial head (mail) Shamsuddin Harun, Helmi and employee Nazilah Zulkifi showing the items included in the 3D Hologram Raya Greeting Card pack.

(From left) Pos Malaysia Bhd commercial head (mail) Shamsuddin Harun, Helmi and employee Nazilah Zulkifi showing the items included in the 3D Hologram Raya Greeting Card pack.

EMBRACE technology and make your Raya greetings more interesting this festive season with 3D Hologram Raya greeting cards by Pos Malaysia Bhd.

“The evolution of technology has made everything easier including exchanging Raya greetings.

“The people, especially millennials, are always on the lookout for something different that has to break through the clutter of texting and using social media.

“As the provider of postal and logistics services, we continuously challenge ourselves in offering customers something unique,” said Pos Malaysia Bhd chief operating officer (mail) Helmi Hashim.

He added that this is the first time that Pos Malaysia is offering the 3D hologram greeting card, following the success of its Raya postcards with Augmented Reality (AR) last year.

(Above) Pos Malaysia’s 3D Hologram Raya Greeting Card (Left) (From left) Pos Malaysia Bhd commercial head (mail) Shamsuddin Harun, Helmi and employee Nazilah Zulkifi showing the items included in the 3D Hologram Raya Greeting Card pack.
Pos Malaysia’s 3D Hologram Raya Greeting Card

“Last year, sales record of AR Raya postcards was 1.1 million pieces and we hope to see the same this year with the 3D hologram Raya greeting card,” said Helmi.

Priced at RM12, each card pack consists of one envelope pre-fixed with a 50sen stamp, one hologram plastic projector, one limited edition Pulang movie postcard and four pieces of AR-enabled Raya postcards.

The Pulang movie postcard is released in collaboration with Primeworks Studios. Pulang is a movie scheduled for release after Raya.

To view the 3D hologram video, users have to download the free Hologram Raya 2018 application via Google Play or App Store, place the hologram plastic projector onto the phone screen and enjoy.

A Pos Malaysia employee showing how the AR Postcard application works. It plays a festive animation when the barcode on the AR postcard is scanned.
A Pos Malaysia employee showing how the AR Postcard application works. It plays a festive animation when the barcode on the AR postcard is scanned.

Through the hologram application, users will also be able to watch three Pulang movie trailers and an exclusive behind-the-scenes clip.

To play the AR videos, users are required to download the AR Postcard 2018 application for free via Google Play or App Store, scan the QR code on the AR postcard and watch the interesting animations.

The 3D hologram Raya greeting card packs are available at 400 selected post offices in Malaysia and via www.eziemall.com

Additionally, Pos Malaysia is offering a special discounted rate for domestic postage for Raya greeting cards not exceeding 50g in weight, at 50sen per piece from now until June 12.