MALAYSIA Airlines has released its Malaysian Hospitality campaign video on YouTube, following its brand refresh announcement at the Golden Lounge, KL International Airport (KLIA).
The video, lasting one minute and 42 seconds, tells the story of a little girl who learned the tradition of kite-making from her father.
She aspires to become a cabin crew member after seeing a TV advertisement on Malaysia Airlines.
Fast-forward to today, being part of Malaysia Airlines’ cabin crew, she holds strongly to her cultural and traditional values which she reinforces in her travels when she meets new people.
The video also shows the practice of hospitality in the day-to-day lives of each and every Malaysian.
Malaysia Airlines chief executive officer Izham Ismail said: “The video showcases the attributes of ‘Malaysian Hospitality’, reminding us that no matter what, we are first and foremost Malaysians.
“The whole campaign not only revisits the essence of Malaysia Airlines as the national carrier of the country, but also re-emphasises to the world the values of being Malaysian.”
“As a nation, we are hospitable, welcoming, warm and genuine, something inculcated in all of us from young. It is this that binds us and unites us in harmony.
“These values are something we are proud to bring to the world. Travelling with Malaysia Airlines is to experience what is truly best about Malaysia as Malaysian Hospitality begins with us.”
The campaign is also visible across all Malaysia Airlines’ social media platforms (Facebook, Twitter, WeiBo), and in print and digital outdoor advertisements across Malaysia. The video can be viewed at https://bit.ly/2Kw2TnZ.
The airline will be introducing the Malaysian Hospitality icon which will be in every advertisement. The icon is inspired by the motifs and colours of its cabin crew’s kebaya.
The abbreviation MH is derived from the airline’s flight code and will be the code for all its staff to live the values of Malaysian Hospitality which are genuine, efficient and progressive.
The MH icon is also a QR code that will direct viewers to its campaign page and eventually, allow viewers to enjoy more of Malaysian Hospitality through promotions and discounts.
The latest campaign, rebranded “Malaysian Hospitality Begins With Us”, aims to elevate travel into a truly Malaysian experience.
This encompasses all aspects of customer experience which and has already been reflected in its products and services including the newly refurbished lounges in KLIA, various digital innovations, new wide-body aircraft and the introduction of the latest Best of Malaysia menu on-board.
In celebration of this, Malaysia Airlines will be having a special sales promotion called MH Deals from now until June 8, for immediate travel until June 15 on selected destinations.
The MH Deals will be offering customers more than 30% off on air fares, discounts on 10kg prepaid baggage allowance as well as standard seat selection.
All fares include 30kg check-in baggage allowance for Economy Class and 40kg for Business Class and meals.