Honest business practices rewarded


(Front row, seventh from left) Prof Tan, Dr Abu Bakar and Chhit together with the VIPs and Award winners at the 16th Asia Pacific International Honesty Enterprise - Keris Awards.

HONESTY is the best policy, and this important virtue helps set the foundation on which healthy, working relationships are built on.

In line with this, establishments such as the Asia Pacific Top Excellence Brand Committee (APC) continues to promote honest and ethical business practices among entrepreneurs and companies through its Award platform.

This year saw the 16th instalment of the Asia Pacific International Honesty Enterprise – Keris Award, in conjunction with the Asia Pacific Book of the Top Recognition, being held at Berjaya Times Square Hotel, Kuala Lumpur.

The award presentation ceremony and gala dinner had 77 winners being recognised across 11 award categories for their honesty and integrity in business operations.

The Top Award categories included Excellent Brand, Excellent Services, Women Entrepreneurs, CEO of the Year and Leadership of the Year while the Keris Award categories were Honesty Entrepreneurs, Honesty Enterprise and Honesty Product.

Award winners were strictly chosen by a panel of consultants based on their business trustworthiness and risk factors.

While encouraging companies to lead exemplary business management and operation, the award also serves as a platform for industry players, especially in the Asia- Pacific region, to network and build strategic partnerships.

As a result, the award has grown since its inception in 2002, and is said to have become one of the largest, most represented and recognised international business awards in the region.

It has also been hailed as the International Business Oscar Award by China Central Television, said APC president and event organising chairman Prof Datuk Dr Albert Tan in his speech.

“Honesty is what we say, what we do, and what we say we are going to do. No one can have a successful business in the long run if customers don’t trust them, or don’t think they are honest.

“You might find success by being dishonest, but it is only temporary. Customers will eventually find out the truth and won’t stand by you after that,” said Prof Tan.

APC honorary chairman and Cambodia’s foreign affairs, international cooperation, media and information commission vice-chairman Senator Chhit Kim Yeat reminded enterprises and companies that dishonesty destroys businesses.

“In a competitive and morally imperfect business world, business people are often faced with serious ethical challenges.

“There is a greater temptation to reap profits using unethical means. It is all too easy to compromise our principles to get the deal.

“Any gains and benefits you get from being dishonest is only temporary. When the truth is out in the open, you will lose everything,” said Chhit who invited entrepreneurs to invest in Cambodia and enjoy the country’s high economic growth.

The achievements of award winners that night were celebrated together with some 1,700 guests who were treated to an eight-course dinner, energetic performances and lucky draw.

Two winners were invited to speak about their companies and experiences up on stage.

Officiating at the event was guest of honour APC honorary chairman and former Science, Technology and Innovation deputy minister Datuk Wira Dr Abu Bakar Mohamad Diah.

He said there was no excuse or moral basis for a company to be involved in dishonest practices.

“Profit is undoubtedly the ultimate goal of all businesses, but it pays to be honest. Honesty is the cornerstone of all success,” he added.

He hoped that the Award would continue to expand and influence more business enterprises to uphold the great qualities of honesty.

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