THE festive spirit is in full swing at Mydin as the local hypermarket chain rolled out its Girang Syawal Tiba 2018 Ramadan Raya campaign with great bargains under one roof.
Speaking at the campaign’s launch at Mydin USJ Subang Jaya, Mydin Mohamed Holdings Sdn Bhd managing director Datuk Dr Ameer Ali Mydin said customers could also enjoy wholesale prices when buying items in bulk.
“We want our customers to enjoy low prices whenever they shop at Mydin and get the best value,” he said, reminding shoppers of Mydin’s tagline “Why Pay More? Buy at Wholesale price!”
A convenient one-stop centre, Mydin has prepared a host of products, activities, contests as well as food for Ramadan Raya.
To hype up the campaign, Mydin has come up with its own Raya song for the first time, penned by lyricist Shah Shamshiri.
Called Girang Syawal Tiba, the song features six homegrown artistes – Haqiem Rusli, Tajul, Wani, Sissy Imann, Zoey Rahman and Ernie Zakri – under recording company FMC’s banner. It comes in two versions and Ameer Ali hoped it would be a hit.
Raya clothing collections under the house brands Mikayla for women and Mikhail for men, with prices starting from RM59.90, were also showcased during the launch event.
Shoppers will be spoilt for choice with the wide variety of fashion accessories to choose from such as brooches and butang baju Melayu (buttons for traditional Malay costumes) to dress up their attire.
Dates, the most sought after fruit during the holy month of Ramadan, have been imported from Iran, Tunisia and United Arab Emirates, among others, and house brands MyRasa and Ameera are also available. Customers will surely be able to find something suitable from the 60 over types of dates sold.
Those looking for some creative cooking ideas using dates, simple yet tasty recipes created by Mydin can be found on YouTube.
Mydin shoppers will once again get to taste bubur lambuk, which will be distributed in collaboration with its suppliers Adabi, Beras Juara and Maggi.
Additionally, there are more than 200 reasonably priced food selections prepared by Mydin’s chef at the Ramadan bazaar starting from 3pm to 7.30pm every day.
Activities with local artistes such as Faizal Tahir, Anis Nabila and Amyra Rosli, courtesy of GSK, Maggi, DKSH and P&G, will be held throughout the campaign period.
Festive promotions such as the Purchase with Purchase offer with P&G, Jom Balik Kampung bersama Ambi Pur contest and Wow Bonanza Aidilfitri bersama Nestle contest add to the excitement.
“Sixty winners will walk away with Mydin vouchers, petrol vouchers and Touch n Go credit worth RM1,000 through the Jom Balik Kampung bersama Ambi Pur contest,” said Ameer.
Besides that, shoppers can head to the Mydin Photobooth and strike a pose to participate in the Instagram competition using #mydinmalaysia, #girangsyawaltiba and #untuksemua.
Meriah cardholders can take this opportunity of the mark down redemption for AirAsia BIG Points whereby one Meriah point would be equivalent to one AirAsia BIG Point during the festive period.
Privileges for cardholders include special member prices, points collection and Mydin voucher redemption, iMeriah programme benefits as well as hotel, theme park and restaurant discounts.
“With a minimum spend of RM600 at any Mydin hypermarket in a month, cardholders will automatically be entitled to takaful insurance protection for the following month, through the iMeriah programme without any charges.
“Upon the insured person’s death, the beneficiary will get to shop at Mydin with a maximum credit of RM300 every month for a year,” he explained, adding that the insured has to be at a minimum age of 18 years old and below 50 to be eligible.
Just for Mydin’s Ramadan Raya celebrations, a limited-edition Meriah card featuring the faces of the six local artistes who sang Mydin’s Raya song is available at RM12.
Grab users can also take advantage of this festive period to get a discounted ride to Mydin via the e-hailing service.
Mydin also delivered a message that the less fortunate should not to be forgotten during the festive celebrations.
As part of its corporate social responsibility, Mydin has always been working together with non-governmental organisations, associations and individuals to spread festive cheer by organising shopping sprees and special prices.
A video clip was recorded at Rumah Jagaan dan Rawatan Orang Tua Al-Ikhlas in Puchong to cheer them up this festive season.
“Each year, Mydin continues to be the place where people shop for Ramadan and Hari Raya, and this helps us to understand the needs of Malaysians better. Thank you to all Mydin’s loyal customers for choosing to shop with us,” concluded Ameer Ali.