THE opportunity to skip queues and try the new Pepsi Black for only RM1 was one few passed up at Deen Maju Nasi Kandar restaurant in Penang.
With promoters on hand to line up on customers behalf during a sampling event, many were game to give the new beverage a go.
And those who did, gave the zero-calorie soda the thumbs up.
Among them was Farhan Shazali, 24, who called it the best Pepsi variant so far.
“I like the taste. It’s great chilled,” quipped the quality control inspector who was dining with girlfriend Arnie Shahril, also 24, an engineer.
He added: “We came for a plate of nasi kandar. And with them offering to queue to get us the drinks, it’s convenient.”
The drink sold like hot cakes during the recent event, with dozens of cartons polished off by thirsty crowds.
Pepsi senior brand manager Oliver Kau said Pepsi Black, touted as the drink of the future, is a healthy option certified by the Malaysian government.
Despite being sugar-free, there is no compromise to the cola taste and maintains the bold flavours people love, he added.
With consumers being increasingly health-conscious, Kau believes it is a great option for those who do not want to give up the satisfaction derived from a cold, carbonated drink.
The nasi kandar outlets owner Tajudeen S. Jamaldeen said such drinks go well with the vast array of spicy delicacies that they serve.
“When you have hot food in hot weather, the best complement is something cold and refreshing.
“Normally, most go for local drinks like teh tarik, but from today, I think Pepsi Black will be a favourite too,” he observed.