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Air-conditioner maker banks on its latest products to help it achieve No 2 ranking in Malaysia


(From left) Ashizawa, Mitsubishi Electric Consumer Products Thailand president Norikazu Ishikawa, Magami, Mitsubishi Asia Marketing Group senior manager Hotaka Ishikawa, Asia and Oceania regional marketing manager Tomo Matsumura and Mitsubishi Electric Malaysia general manager Voon Ban Li at the launch of the Mitsubishi Electric Group’s series of airconditioners.

(From left) Ashizawa, Mitsubishi Electric Consumer Products Thailand president Norikazu Ishikawa, Magami, Mitsubishi Asia Marketing Group senior manager Hotaka Ishikawa, Asia and Oceania regional marketing manager Tomo Matsumura and Mitsubishi Electric Malaysia general manager Voon Ban Li at the launch of the Mitsubishi Electric Group’s series of airconditioners.

MITSUBISHI Electric Group has introduced two new inverter series of air-conditioner – the MSZ-LN and MSY-JP series.

Both use the environmentally-friendly R32 refrigerant.

The air-conditioner maker has also pledged to provide home cooling solutions with less energy consumption, resulting in better maintenance and more cost savings.

Mitsubishi Electric Sales Malaysia Sdn Bhd managing director Hiroaki Ashizawa said these air-conditioners were the latest in inverter technology introduced in Malaysia.

“We spent about RM5mil on research and marketing of the new inverter technology air-conditioners in Malaysia,” he said in an interview after the product launch in Kuala Lumpur.

So far, the company has introduced 30 types of air-conditioners for the residential market in Malaysia.

“Half of them use inverter technology, which means it is energy-saving,” said Ashizawa.

“We are aiming to be No 2, and eventually, become the No. 1 brand in Malaysia,” he said.

On the company’s plans, he said they would be setting up three new service centres in the country by next year, namely in Penang, Kuching and Kelantan, in a move to expand the business and provide better support to customers.

Currently, the company has a service centre in Petaling Jaya and Johor Baru.

Mitsubishi Electric Corporation global air-conditioning systems marketing general manager Hironori Magami said the company was targeting sales of RM37bil of the air-conditioning business in the worldwide market by 2020.

“The Asian market is expected to be a key growth driver. We see Malaysia as one of the important markets; we will aim to increase sales here aggressively,” he added.

Explaining further, Ashizawa said the MSZ-LN series had a special sensor to detect the presence of people in the room, based on body heat.

“This smart equipment is built with the i-see sensor which utilises advanced technologies to provide comfort customised to your needs.

“Its infrared ray sensor will automatically analyse a room’s temperature profile to determine the occupant’s position based on their heat signatures, and the perfect amount of heating or cooling can then be customised based on preference.”

With the incorporation of Plasma Quad Plus, the advanced multi-stage filtration air-cleaning system capitalises the plasma discharge to render harmless bacteria, allergens, dust and microparticles up to PM2.5 in ambient air.

It also has Mitsubishi Electric’s proprietary Dual Barrier Coating which prevents accumulation of dust, grease, smoke and dirt. This, in turn, reduces loss of energy caused by lower operation efficiency.

Meanwhile, the MSY-JP series is designed to maximise air flow and volume. It can project air current up to 12m by using the Cross Flow Fan technology as it guides air smoothly along each rotating wing, and simultaneously takes in and expels air.

   

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