THE recent Blue Ocean Shift masterclass held at Menara Star, Petaling Jaya, saw a mix of participants who had read the book prior to attending the session and others who had not.
UCSI Consulting Group chief executive officer Raj Kumar, who led the second masterclass programme, had no problem with this as he felt the students would be able to grasp the concept easily.
“It is a tool that is easy to use and understand, even if you have very little idea about it,” said Raj whose seven-hour class also involved group discussions.
Raj, who is a certified consultant and practitioner from the Blue Ocean Strategy-Initiative Centre, said the market often seemed to compete against one another.
“We want them to eliminate the competing mindset and instead work on creating their own demand in the marketplace,” he said.
The Blue Ocean Shift is a business strategy that helps generate growth and profits. Its tools help create uncontested market space that make the competition irrelevant.
A full-day masterclass guides participants on how to move from “red oceans” crowded with competition to “blue oceans” of uncontested market space to regain new heights and growth.
For Mah Sing central sales and project chief operating officer Yeoh Chee Beng, the lessons were easy to understand and the points shared by Raj could easily be applied to his industry.
“The examples were clear and I can use what I learned here for my work,” he said, adding that it was good to see participants from different industries sharing their views.
Another participant, Nor Hafidah Mustapha, said the session taught her to view things through a better perspective.
“Sometimes it can be bad when you are too comfortable with what you are doing,” she said, adding that meeting other participants was timely and beneficial.
Nor Hafidah, who is the marketing and corporate communications director of DEMC Specialist Hospital, concurred with Yeoh, saying that the course was easy to understand and could be applied to her industry.
Gains Education Group chief executive officer Zaliza Alias said she attended the class with an “empty cup” as she had not read the book.
“I didn’t read the book but I am here to learn everything I can. It is so good to hear from all the participants and I am learning a lot from them,” she said.
Great Eastern General Insurance assistant vice-president Ngai Chee Keong enjoyed the session but felt that one day was not enough.
“It was really beneficial that Raj covered all industries and I learnt a lot,” he said, hoping for more classes to be organised and tailored to specific industries.
The next Blue Ocean Shift masterclass will be held in George Town, Penang, on May 16.
The session is priced at RM2,000 per person. For details, call 03-7967 1388 ext 1857 (Pei Wen).