Way to market products globally


BENTONG: Products from Bentong, Pahang, can reach buyers from around the globe with the utilisation of e-commerce.

Local folk were briefed on the technology at the Chinese Assembly Hall on Thursday evening, with introduction by Malaysia Digital Economy Corporation’s e-commerce and Digital Free Trade Zone (DFTZ) division.

The division’s head of seller adoption Carol Fung shared with the audience success stories of local entrepreneurs since the launch of the DFTZ.

DFTZ, which was unveiled by Prime Minister Datuk Seri Najib Tun Razak and Alibaba Group founder Jack Ma at the KLIA Aeropolis in November last year, enables local small-and-medium entrepreneurs to sell their products globally through cross-border e-commerce.

At the event, a Memorandum of Understanding (MoU) was signed between Bentong Pahang Culture and Green Tourism Association and IT Comp to assist local businesses to come onboard the DFTZ platform.

Liow (fifth from right) having a chat with Li (fourth from right), after the MoU signing with representatives of local associations. With them are Pahang MCA chairman Datuk Hoh Khai Mun (second from left) and Bentong Municipal Council president Datuk Mohammad Shahid Ismail (behind Liow).
Liow (fifth from right) having a chat with Li (fourth from right), after the MoU signing with representatives of local associations. With them are Pahang MCA chairman Datuk Hoh Khai Mun (second from left) and Bentong Municipal Council president Datuk Mohammad Shahid Ismail (behind Liow). 

Bentong MP Datuk Seri Liow Tiong Lai, who witnessed the MoU signing, said entrepreneurs utilising the DFTZ platform would get to enjoy assistance from the Government while saving the trouble of tackling red tape when exporting their goods.

He said e-commerce and the East Coast Rail Link were in line with MCA’s new village transformation programme.

“If we do not create new jobs, population ageing will be even more serious and we will lose the chance to develop Bentong,” said Liow, who is also MCA president and Transport Minister.

Meanwhile, a delegation from the China Entrepreneurs in Malaysia Association (PUCM) also inked MoUs with a number of local associations, including Bentong Chinese Assembly Hall, Bentong Chinese Chamber of Commerce, Koperasi Usahawan Wanita Bentong, Bentong Pahang Culture and Green Tourism Association as well as Agricultural Protection and Development Association of Malaysia.

PUCM president Datuk Keith Li, who led nine of his association members on a day trip to Bentong, said the MoUs were meant to explore cooperation to develop Bentong.

He said their visit to a durian farm, a frozen durian processing factory and the Bentong Gallery gave them a slew of ideas on eco-tourism and green industries.

He added that Bentong had plenty to offer, such as the famed Musang King durian that made the town famous among Chinese nationals.

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