JOHOR BARU: E-commerce platform Shopee has teamed up with Football Malaysia LLP (FMLLP) to present Shopee Piala FA Malaysia, signing a partnership that continues until the end of the year.
Shopee sealed the spot as the exclusive online shopping platform to become the title sponsor for the competition.
In line with this, FMLLP will also be launching its official store on Shopee Mall.
It will serve as an official platform for the retail of Piala FA Malaysia and unifiLiga Super Malaysia League e-tickets as well as a range of exclusive merchandise.
Shopee regional managing director Ian Ho said the platform was dedicated to supporting local talent and aims to assist in increasing revenue for Malaysian football teams.
“This will help to provide better training facilities, resources and opportunities for them to improve their performance.
“Take the English Premier League as an example, where in 2017, 37% of Manchester United’s revenue came from tickets and merchandise sales,” he said, adding that his team aimed to work closely with FMLLP to replicate the Red Devils’ success.
Ho said with the launch of the FMLLP official store, football fans would enjoy convenient access to match tickets.
“Tickets can be purchased on Shopee from anywhere and at any time, without the hassle of heading to physical counters and risking the possibility of the tickets being sold out,” he said.
To celebrate this partnership, Shopee and FMLLP launched a buy-one-free-one promotion with over 20,000 tickets up for grabs.
To further sweeten this deal, Shopee users stand a chance to win a pair of VVIP tickets, five pairs of VIP tickets as well as 10 pairs of regular tickets to watch the Shopee Piala FA Malaysia Final when they purchase the match tickets.
This promotion is until June 30.
Ho said additionally, Shopee and FMLLP would organise a series of football workshops in Kuala Lumpur, Selangor, Johor, and Kelantan to support the development of football among Malaysian youths.
“Each workshop will be tailored to suit a variety of audiences such as schoolchildren aged seven to 12 or university students,” he said, adding that famous footballers would be invited to share tips and tricks with participants.
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