Metro News

Robots set to transform PR field

By JO-LEEN WONG
Lee from Leo Burnett (right, in white) conducting a digital marketing and advertising workshop at the ARTS Forum held at KDU Penang University College, Jalan Anson, Penang.

ROBOTS have entered the field of public relations (PR).

They are artificial intelligence programmes that do data mining, work processes and research.

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Metro , Northern Region , kdu , robots , public relations

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