A TALK aimed at boosting awareness of the market potential of halal Malaysian products in China was held recently.
Titled “Halal Silk Route”, the talk was part of the country’s initiatives to enlarge Malaysia’s share of trade in the global halal market, which is expected to grow to US$60bil by 2020.
The event was organised in collaboration with Malaysia External Trade Development Corporation (Matrade), Northport (Malaysia) Bhd, Kontena Nasional Bhd and Weifang Sime Darby Port Co. Ltd.
Northport chief executive officer Datuk Azman Shah Mohd Yusof and Kontena Nasional chief executive officer Afri Affandi spoke at the event, with Matrade Transformation and Digital Trade Division senior director Amran Yem as moderator.
In May last year, Northport and Weifang Port signed a memorandum of understanding (MoU) during a One Belt One Road Forum in Beijing, China, witnessed by Prime Minister Datuk Seri Najib Tun Abdul Razak.
Under the agreement, the two ports will cooperate in port management and facilitate halal trade shipment between Malaysia and China.
The MoU has now materialised into a new service jointly offered by Northport, Kontena Nasional and Weifang Port which provides end-to-end export services for Malaysian exporters that will commence next month and culminate in a trade exhibition in Weifang on April 27 and 28.
Exporters now only need to deal with a one-stop centre, which will handle haulage, pre-clearance of documentation, shipping, container handling, product labelling, warehousing and product delivery to customers in Weifang, China.
Weifang Port is one of the direct routes to the Muslim-majority regions of Shaanxi, Qinghai, Ningxia, Gansu and Xinjiang in China, and the collaboration between Northport and Weifang Port is the first step towards the creation of a Halal Silk Route.
Malaysia has the edge on the trade of halal products with the Islamic Development Department’s (Jakim) halal certification being accepted worldwide and the country’s strategic location in the centre of the global Muslim population.
Through Matrade and other government agencies, various incentives and promotions such as the Market Development Grant and halal industry grants have been offered to small and medium businesses.
The Halal Silk Route, which is spearheaded by Northport and Kontena Nasional, is the missing link that completes the global halal trade value chain as Malaysian exporters can now ship their halal products to Weifang at a cost of RM388 per cubic metre (excluding trucking cost).
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