MIRI: The public has higher expectations of frontline government departments as they want service which is swift and efficient.
Miri mayor Adam Yii said the media is also more critical of government departments and agencies and rightly so.
“Miri City Council welcomes greater public expectations, media scrutiny as well as constructive criticism,” said Yii at the council’s Media Appreciation Night.
“We need the media to help inform the public about the council’s duties and responsibilities as they play an important role in linking us to the public.
“The media is welcome to highlight weaknesses in the provision of council services including those by our contractors such as poor drainage that leads to flooding and other issues.
“However, as a powerful tool that can shape public perception the media must also get the public to play a positive role in society.
“We are trying our best to provide better quality service.
“We hope to have the media’s assistance in promoting and publicising our efforts to make Miri a better place for all,” he said.
Yii also urged the media to be accurate in their reporting in light of the dissemination of fake news on the Internet and even print.
Northern Sarawak Journalists Association (NSJA) President Andy Jong said that the media will continue to cooperate professionally and responsibly with the council for the good of society.
“As 2018 is Visit Miri City Year. the media here will help by providing news coverage through more feature articles,” he said.
Jong called on the council to work together with the association on more events such as photo contests. This will help the media be more successful in tourism promotion activities.