‘Promote tourism on digital platforms’

Abdul Karim Rahman Hamzah receiving a memento from Unimas vice-chancellor Prof Datuk Dr Mohamad Kadim Suaidi (right) after launching the Travel App at the Digital Tourism Forum 2018. —ZULAZHAR SHEBLEE / The Star

KUCHING: Stakeholders must capitalise on digitalisation to promote tourism and remain competitive in the global market.

Sarawak Chief Minister Datuk Patinggi Abang Johari Tun Openg said tourism players must not be left behind as the industry moves towards an increasingly connected future, in which marketing platforms, customer personalisation and integrated technology play a central role.