Rising to CNY spirit on fifth day


The Hong Teck Dragon and Lion Dance troupe performing at the entrance of Sogo KL on the fifth day of Chinese New Year.

The Hong Teck Dragon and Lion Dance troupe performing at the entrance of Sogo KL on the fifth day of Chinese New Year.

EVERY year, Sogo KL organises festive events to keep customers entertained and this year was no exception.

The festivities at Sogo KL was at its peak on the fifth day of Chinese New Year.

The roaring sounds of the 24 season drums and lion dance drew shoppers and onlookers to the department store’s entrance, as the acrobatic stunts of the Hong Teck Dragon and Lion Dance troupe earned much awe and applause.

Following the completion of the store’s makeover last year, Sogo (KL) Department Store Sdn Bhd group deputy chairman Datuk Andrew Lim Tatt Keong hoped to continue serving the needs of its customers.

Lim (third from right) and senior management members greeting the lion for good luck during Sogo KL‘s Chinese New Year celebration.

Lim (third from right) and senior management members greeting the lion for good luck during Sogo KL‘s Chinese New Year celebration.

“Every 10 years, we refurbish the department store for a brand new image and with the refurbishment, the store introduced new tenants, including some luxury and premium counter brands.

“The Malaysian middle to upper class is growing, and our store has to grow to meet the demand and spending preferences of our consumers,” he said.

Lim said Sogo KL sees a foot traffic of about three million people every month.

“Our long-term goal is to serve Malaysian consumers, making sure that we bring the best goods, at the best prices and, at the right time, to cater to their needs,” he added.

Sogo KL’s Chinese New Year celebration slogan, “Togetherness – Celebrate Happiness” aims to remind everyone to be grateful and happy while its theme “nian nian you yu” wishes “abundance throughout the year”.

Rising to the occasion, the centre atrium of the department store is decorated with giant lanterns in shapes of traditional Chinese instruments while porcelains with images of goldfishes create a pretty festive atmosphere.