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Bridging the generational gap this CNY


Lim, who is one of YES‘ brand ambassadors, stars in the Chinese New Year 2018 video titled ‘Three Generations‘.

Lim, who is one of YES‘ brand ambassadors, stars in the Chinese New Year 2018 video titled ‘Three Generations‘.

YTL Communications’ 4G brand YES has launched a video in conjunction with Chinese New Year to instil in Malaysians the importance of family togetherness and upholding time-honoured traditions.

In recent years, there has been a growing disparity between the older and younger generations when it comes to reunion dinners, with the latter increasingly disconnected from the tradition.

In line with YES’ aspiration to drive positive change, the video titled Three Generations highlights the significance of reunion dinners on Chinese New Year’s Eve and how the Internet can bring everyone together.

Starring YES brand ambassadors Jack Lim and Neelofa, the story centres on how a family patriarch uses the Internet to outsmart the younger generation into attending a family reunion dinner.

Inspired by kung fu movies and interlaced with light-hearted moments, the story starts with a fuming grandfather storming out of the house after learning that his three grandsons may not attend the reunion dinner.

His search for them is punctuated with sleek martial arts moves and a good dose of humour.

The story ends on a happy note with the grandfather revealing how he managed to track down his three grandsons and how a reunion dinner is only complete when the whole family is present.

While Lim said his new year’s resolutions included spending more quality time with his family despite his hectic schedule, Neelofa said YES’ commitment to bring positivity motivated her to be a better person.

YES aims to go beyond the festive content and create awareness among viewers on the importance of remembering their parents, and how the elders can fit into their increasingly Internet-driven lifestyle.

To watch the video, go to https://youtu.be/VA4MwoW3ShQ

Central Region , YES , YTL communications

   

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