CNY campaign casts spotlight on plight of unwanted pets

Help raise awareness on unwanted dog through specially designed ang pow.

IN SUPPORT of PAWS Animal Welfare Society (PAWS), Forefront International embarks on a quest this Chinese New Year to spread festive joy to furry four-legged friends with its year-long “Welcome Pawsperity” campaign.

Also known as wàngcáih o, the campaign name signifies a genuine wish of good fortune and creates a fascinating duality for the Year of the Dog, as wàngcái is also a popular nostalgic Chinese name for dogs.