CNY campaign casts spotlight on plight of unwanted pets


  • Metro News Premium
  • Thursday, 08 Feb 2018

Help raise awareness on unwanted dog through specially designed ang pow.

IN SUPPORT of PAWS Animal Welfare Society (PAWS), Forefront International embarks on a quest this Chinese New Year to spread festive joy to furry four-legged friends with its year-long “Welcome Pawsperity” campaign.

Also known as wàngcáih o, the campaign name signifies a genuine wish of good fortune and creates a fascinating duality for the Year of the Dog, as wàngcái is also a popular nostalgic Chinese name for dogs.

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