PUBLIC relations maven Selina Yeop Jr remembers participating in non-governmental organisation (NGO) works with her late father and continues to do so.
“My father was very active in fundraising efforts and I would either give my time or solicit donors to help.
“I was brought up learning the values of giving back to society and I grew up with the belief that giving is receiving.
“The more you give, the more you will receive,” said Selina, who is also the founder of fashion labels TheSelina and Romyda KL.
Aside from being the Salina & Associates PR chief executive officer and sitting on the board of several public listed companies, she is very active as a member of the Women’s Institute of Management advisory panel.
Selina commended the #DaretoCare campaign, saying the initiative was a timely one to kick-start 2018 while Chinese New Year was just around the corner.
“I think this is a great platform to educate the public on the importance of helping the underprivileged community.
“This is a very good time to encourage people to open up their hearts and help those in need by spreading festive cheer,” she said.
She also pointed out that charity could start with small gestures.
“For instance, there is so much food wastage not just in this country but everywhere around the globe.
“Rather than letting food, not leftovers, go to waste or expire, why not share with those who need it,” emphasised Selina, adding that non-perishable items were ideal for donation and the donor should ensure items were in good condition before giving.
Selina is calling out to everyone to open up their hearts this festive season and participate in this noble campaign in any way possible.
“No matter how big or small the donation is, an act of kindness can make a difference in the lives of the recipients,” she said, adding that she would be contributing food supplies and Chinese New Year delicacies this time around.
KL Lifestyle Art Space founder Datuk Gary Thanasan also supports the campaign.
“There is no harm in being charitable and more corporations should give back annually especially during festivities.
“It is a great gesture and it would set a trend or a way for people to give back without having to think so hard about how they can contribute to society.
“I’m sure it will put a smile on the recipients’ faces that they were thought about over a festive period,” he said.
Thanasan said it would be good if corporations could set up a directory of the homes each company could help and then highlight their efforts, then Malaysians would be able to read about the charitable works done throughout the year instead of reading negative news.
He believes that charity begins at home and has instilled the act of giving in his three children.
He said he teaches his children to give money that they had earned themselves as only then would they feel good about helping others.
Thanasan likes helping temples and makes sure he does it enough times in a year.
#DaretoCare is a joint charity initiative championed by Star Media Group and SkyWorld Development Group to address the needs of welfare homes in Malaysia.
The campaign encourages the public to give and help the less fortunate by filling in gifts or donations of essential items in the given brown paper bags.
The filled bags can be dropped off at SkyWorld’s property galleries in Kuala Lumpur (Sentul, Setiawangsa, Bukit Jalil and Setapak) or at Menara Star, from now until Feb 15, where the developer will collect and distribute the items to selected welfare homes.
Alternatively, donors can get the paper bags at any of the property galleries, or drop off the donations directly.
For details, visit www.skyworld.my/#daretocare or e-mail firstname.lastname@example.org
As a token of appreciation to donors, SkyWorld will give away GSC movie tickets when they make their donations (terms and conditions apply) at their property galleries.