Tossing it high for a prosperous year

(From left) Heineken Malaysia marketing director Jiri Rakosnik, supply chain director Billy Mathers, Star Media Group digital chief operating officer Roy Tan, The Star editor-in-chief Datuk Leanne Goh, Essaadi, Wong and Heineken Malaysia sales director Andrew Woon raising a toast to a prosperous year.

MENARA Star in Petaling Jaya was abuzz with excitement as Heineken Malaysia brought early festive cheer in conjunction with Chinese New Year.

Led by the Tiger Beer team, the brewer’s campaign this year revolves around the theme “Pei Man, Pin Man, Nian Nian Man”, that translates as “Glass Full, Bottle Full, Whole Year Full”, denoting fullness with an overflowing of prosperity and togetherness.