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Joint charity initiative focuses on giving necessities to welfare homes instead of money


Liaw (left) and See placing their donations into the DaretoCare brown bags at Gardens Mall, Kuala Lumpur.

Liaw (left) and See placing their donations into the DaretoCare brown bags at Gardens Mall, Kuala Lumpur.

Carefully placing packs of instant coffee into the #DaretoCare bags, friends Audrey See and Joanne Liaw appeared happy to do their part for charity.

The friends felt that the #DaretoCare campaign, a joint charity initiative organised by Star Media Group and SkyWorld Development Group to address the needs of selected welfare homes, made the act of giving easier for Malaysians.

See, 26, an intern with Perdana Fellows Programme, first heard about the #DaretoCare initiative from a friend.

“The campaign helps show Malaysians that we can all take part in helping others, even in little ways,” she said, referring to the initiative’s focus on donations of necessities instead of money.

She said the focus on donations of essential items instead of money might make more Malaysians comfortable with giving to charities.

“It helps remind Malaysians that even if they feel uncomfortable giving money, it doesn’t give them an excuse to not give or help at all.

“(I notice that) Malaysians are more willing to give items compared to money, with the usual worry that they may be scammed, and the money will end up being used wrongly,” she added.

Liaw, 30, was taking part in #DaretoCare to help those who were less fortunate than her.

 

“This campaign helps me to play a small part in helping the underprivileged,” she said.

The personal assistant felt that the initiative helped raise awareness among Malaysians on the act of giving to those less fortunate than them.

“I think it can increase awareness and opportunities for Malaysians to be mindful of helping the underprivileged in various ways apart from donating money,” she added.

The two friends have not chosen which SkyWorld’s property galleries to drop off the bags, but said that they would drive together to drop the #DaretoCare bags off.

#DaretoCare is a joint charity initiative championed by Star Media Group and SkyWorld Development Group to address the needs of welfare homes in Malaysia.

The campaign encourages the public to give and help the less fortunate by filling in gifts or donations of essential items in the given brown paper bags.

The filled bags can be dropped off at SkyWorld’s property galleries in Sentul, Setiawangsa, Bukit Jalil, and Setapak, from now until Feb 15, where the developer will collect and distribute the items to selected welfare homes.

Alternatively, donors can get the paper bags at any of the property galleries, or drop off the donations directly.

For details about the campaign, visit www.skyworld.my/#daretocare or email daretocare@thestar.com.my

As a token of appreciation, SkyWorld will give away GSC movie tickets when donors make their contributions; terms and conditions apply.

 

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