Media group dares to give back

Star Media Group staff made it a team effort to collect goods for donation for the DaretoCare charity campaign.

Star Media Group staff made it a team effort to collect goods for donation for the DaretoCare charity campaign.

IT WAS Helen Keller who said that “alone we can do so little, together we can do so much”.

This was truly reflected by the staff of Star Media Group as they joined forces for the #DaretoCare charity campaign.

Together, they collected various provisions, including non-perishable food items, personal care and cleaning goods, as well as school supplies to support the donation drive that will benefit welfare homes.

Star Media Group audience management manager Yap Wan Ying said the initiative brought the staff together for a good cause.


“We’re all doing the same thing for a greater good, and it really brings a positive spirit to the workplace,” she said.

Yap said doing good did not have to be an arduous task.

“It’s really not so hard when you think about it, sometimes we end up buying more than we need when we do our grocery shopping, and we’re just sharing this with people who really need it,” she said.

Star Media Group corporate communications senior executive Calvin Tan said people often took for granted the comfortable lives they enjoy and were oblivious to the struggles of others.

“Many of us get a lot of blessings in life and it built us the comfortable life we have, but not everyone gets the same kind of opportunities.

“The campaign gives us a chance to reflect on this and give back to others.”

Star Media Group advertising account servicing senior executive Sheralyn Lisa Subramaniam said participating in initiatives such as the #DaretoCare campaign brought about a positive chain effect, and not just among colleagues.

“Giving to charity is important not just because it helps the underprivileged, it also helps to cultivate good values for us and our future generation.

“It triggers genuine concern for the well-being of others, giving us a sense of purpose and strengthening personal morals.

“By engaging in charity, we’re all setting examples for family, friends and colleagues to do the same, and together, can we continue making this world a better place,” added Sheralyn Lisa.

Star Media Group editorial administration junior executive Nargis Naseer praised the company for the charity initiative.

“There are many people who want to do good, but they have to seek high and low for the homes that really need help.

“For us working here at The Star, we are lucky to have it mapped out for us,” she said.

Nargis added that it was heartening to see her colleagues doing their bit to help the needy, and that there was a lot of generosity at the workplace.

#DaretoCare is a joint charity initiative championed by Star Media Group and SkyWorld Development Group to address the needs of welfare homes in Malaysia.

The campaign encourages members of the public to give and help the less fortunate by filling in gifts or donations of essential items in the given brown paper bags.

So far, 50,000 copies of The Star in the brown paper bags have been distributed while another 50,000 paper bags will reach readers on Jan 13.

The filled bags can be dropped off at SkyWorld’s property galleries in Sentul, Setiawangsa, Bukit Jalil, and Setapak, until Feb 15, where the developer will collect and distribute the items to selected welfare homes.

Alternatively, donors can also get the paper bags at any of the property galleries, or drop off the donations directly.

For details about the campaign, visit or email

As a token of appreciation for donors, SkyWorld will give away GSC movie tickets when readers make their donations; terms and conditions apply.