Overwhelming response leads to early conclusion of campaign


Ibrahimnuddin (fourth from left), PDB downstream marketing vice-president Datuk Seri Syed Zainal Abidin Syed Mohd Tahir (fifth from left) and retail business division head Aadrin Azly (right) with the big prize winners of the Petronas ‘The Only Game Where Everybody Wins’ campaign.

PETRONAS Dagangan Bhd (PDB) announced the early conclusion of its “The Only Game Where Everybody Wins” campaign.

PDB managing director and chief executive officer Datuk Mohd Ibrahimnuddin Mohd Yunus said Petronas had intended for the campaign, launched in December, to last until February.

“However, the campaign, which was offering six million vouchers, was met with such overwhelming response that all six million vouchers were already taken up.”

Ibrahimnuddin said the company understood that the running out of vouchers at some petrol stations caused disappointment among customers.

“We are deeply sorry for the inconvenience, it was not our intention to mislead our customers in any way.”

He said the campaign had a simple goal to reward consumers. “When we started this campaign, we wanted to make it as easy as possible so that everyone can walk away from our stations with a reward.

“Customers only needed to fill up a minimum of RM20 fuel or purchase any promotional items at the Kedai Mesra,” he explained.

“It was so simple and exciting that the vouchers finished up earlier than expected.”

To express gratitude for consumers’ support, PDB is throwing in a bonus – offering customers 6xMesra points for purchases made at any Petronas station and Kedai Mesra, from Jan 6 to 12.

“This is the highest points Petronas has ever given and we hope customers will appreciate the gesture,” he added.

The campaign had given away various prizes including RM5,000, RM1,000 and RM500 cash, a mobile phone of choice, as well as a one-year supply of shoes by Zalora.

Other giveaways included discount vouchers from campaign partners such as Zalora, Lazada, DiGi, Starbucks and McDonald’s.

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