Taking Penang to greater heights

Lim witnessing the exchange of documents by Yeoh (left) and Ashwin at Hotel Jen, George Town.

THE Penang Convention and Exhibition Bureau (PCEB) has signed a strategic partnership agreement with Malaysia Airlines Bhd (MAB) in their efforts to promote Penang as a preferred business events destination.

The agreement will create an ally for the state agency to benefit from MAB’s global network and connectivity, giving the state a competitive edge in attracting new businesses and securing bids for business events.

PCEB chief executive officer Ashwin Gunasekeran said that with MAB as a strategic partner, Penang would be able to provide value-added services to business event organisers in terms of special rates for flights.

“For the business events industry, travelling is inevitable to gain new knowledge through various trade shows, exhibitions and conventions around the world.

“With MAB as our partner, we look forward to developing new businesses in our key markets, namely India, China, Europe and Australia.

“If and when more direct flights into Penang are introduced, destination management companies, hotels, and other private sectors will share great satisfaction as we foresee an increase in events in the state.

“We are in talks with MAB to have charter flights for selected events, which will help Penang when we go in to bid for events to be held in the state,” he said.

Ashwin was speaking after signing the agreement with Malaysia Airlines head of sales Yeoh Hock Thye, witnessed by Chief Minister Lim Guan Eng, at Hotel Jen Penang recently.

Ashwin said the agreement would not only benefit PCEB but all its meetings, incentives, conferences and exhibitions (MICE) partners as well.

Yeoh said MAB was delighted to be a major partner in promoting Penang as a MICE preferred destination.

“We have an extensive global network and it aligns well with this partnership.

“We intend to drive the traffic from all the major clients that we have towards Malaysia, with Penang being the MICE destination,” he said.

Lim commended the partnership, saying he was certain it would open more doors for Penang.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
Join our Telegram channel to get our Evening Alerts and breaking news highlights

Next In Metro News

Covid-19: Sepang Municipal Council launching hotline on Aug 2 for those seeking aid
Groups step up to undertake funeral services safely amid pandemic for free
MBSA mulls idea of helping to pay needy residents’ bills
Confusion over appointments received from two different apps
More than 200 at Kajang council urged to get jabs through Selvax programme
Council to issue temporary licences to help them survive
Volunteers briefed on burial SOP for Muslim Covid-19 patients
Senior citizens can ‘walk in’ for jabs at new PPV from Tuesday
Outbreak of Covid-19 among poultry sellers leads to market closure
Free meal packs offer lifeline to Taman Johor Jaya’s needy

Stories You'll Enjoy